Historical operating KPI

Snap Daily Active Users History

Name: Snap Daily Active Users quarterly history
Creator: VizualStocks

Latest reported: 493M
Period: Q2 2026
QoQ: +2.1%
YoY: +5.1%

Metric ID: dailyActiveUsers
Frequency: quarterly
Status: active

About this KPI

Why it matters

Daily active users measure the size of Snapchat's recurring audience and the base available for advertising, subscriptions and new product experiences.

Why investors follow it

The history helps investors assess global audience growth and compare user momentum with engagement, geographic monetization and average revenue per user.

What it does not tell you

DAUs do not reveal time spent, sessions, retention, geographic mix, advertiser demand, subscription adoption, average revenue per user or profitability.

Maintained history, without the manual work

Pull this maintained history through the VizualStocks API instead of rebuilding it from filings every quarter.

Use this in your productUse in your productView API documentationView API docs

GET/v1/companies/SNAP/metrics/dailyActiveUsers?order=asc