How does Snap calculate ARPU?
Snap divides quarterly revenue by average daily active users for that quarter. It uses DAUs, not monthly active users or registered accounts.
Issuer definitionHistorical operating KPI
Snapchat ARPU History
- Latest reported
- $3.25
- Period
- Q2 2026
- QoQ
- +2.5%
- YoY
- +13.2%
Quarterly history chart
Snapchat ARPU has 40 quarterly observations through Q2 2026. Bars show normalized relative relationships, not historical raw values. Complete values are available through the VizualStocks API.
Understanding ARPU
Why compare regional ARPU?
North America, Europe and Rest of World can have different revenue per user. Regional comparisons help explain changes in the global average as Snapchat’s audience mix shifts.