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VizualStocks APIOperating KPI and segment definitions available for Snap (SNAP) through the VizualStocks API.
Average Snapchat daily active users (DAUs) in Europe during the quarter. A DAU is a registered user who opens Snapchat at least once in a 24-hour period.
europeAverageQuarterlyDailyActiveUsersSnapchat quarterly revenue in Europe divided by average daily active users in the same geography and quarter, in US dollars per user (ARPU).
europeQuarterlyAverageRevenuePerUserSnap revenue billed to customers in Europe, a reporting region that includes Russia and Turkey. This accounting geography follows the customer's billing address, whereas regional ARPU allocates advertising revenue by where ad impressions are delivered.
europeRevenueAverage Snapchat daily active users (DAUs) globally during the quarter. A DAU is a registered user who opens Snapchat at least once in a 24-hour period.
globalAverageQuarterlyDailyActiveUsersSnapchat quarterly revenue globally divided by average daily active users in the same geography and quarter, in US dollars per user (ARPU).
globalQuarterlyAverageRevenuePerUserAverage Snapchat daily active users (DAUs) in North America during the quarter. A DAU is a registered user who opens Snapchat at least once in a 24-hour period.
northAmericaQuarterlyAverageDailyActiveUsersSnapchat quarterly revenue in North America divided by average daily active users in the same geography and quarter, in US dollars per user (ARPU).
northAmericaQuarterlyAverageRevenuePerUserSnap revenue billed to customers in North America, which the company defines to include Mexico, the Caribbean and Central America as well as the United States and Canada. This accounting geography follows customer billing address, not the ad-impression location used to calculate regional ARPU.
northAmericaRevenueA legacy residual field intended for Snap revenue not assigned to North America, Europe or Rest of World. Snap's current filings allocate all revenue among those three regions, so this field is zero rather than a separate operating market.
otherRevenueByGeographyAverage Snapchat daily active users (DAUs) in Rest of World during the quarter. A DAU is a registered user who opens Snapchat at least once in a 24-hour period.
restOfWorldQuarterlyAverageDailyActiveUsersSnapchat quarterly revenue in Rest of World divided by average daily active users in the same geography and quarter, in US dollars per user (ARPU).
restOfWorldQuarterlyAverageRevenuePerUserSnap revenue billed to customers outside its North America and Europe reporting regions. Because Snap classifies this financial-statement revenue by customer billing address, it is not directly comparable with the impression-location revenue used in Rest of World ARPU.
restOfWorldRevenue