Historical operating KPI

Duolingo Paid Subscribers History

Name: Duolingo Paid Subscribers quarterly history
Creator: VizualStocks

Latest reported: 12.7M
Period: Q2 2026
QoQ: +1.6%
YoY: +16.5%

Metric ID: paidSubscribers
Frequency: quarterly
Status: active

About this KPI

Why it matters

Paid subscribers connect Duolingo's large free audience with its subscription business, showing how many learners have converted to a paid plan.

Why investors follow it

The history helps investors assess conversion, retention and product-tier adoption alongside changes in daily engagement and subscription revenue.

What it does not tell you

Subscriber count does not reveal plan mix, pricing, churn, family-plan composition, geographic mix, acquisition cost, engagement or profitability.

Maintained history, without the manual work

Pull this maintained history through the VizualStocks API instead of rebuilding it from filings every quarter.

Use this in your productUse in your productView API documentationView API docs

GET/v1/companies/DUOL/metrics/paidSubscribers?order=asc

Understanding Paid Subscribers

Does Duolingo count every family-plan user as a paid subscriber?

Duolingo counts paying user accounts with an active subscription at period end. It excludes free trials and non-paying members of family plans, and counts a paying account once even if it purchases multiple subscriptions.

Issuer definition

What does paid-subscriber growth add to the user story?

Read paid subscribers alongside active users and subscription revenue. Those measures follow the learner audience, its conversion to paid products, and monetization. Changes in the mix of Super, Max and family plans can affect revenue growth differently from subscriber growth.