Historical operating KPI

Hims & Hers Subscribers History

Name: Hims & Hers Subscribers quarterly history
Creator: VizualStocks

Latest reported: 2.89M
Period: Q2 2026
QoQ: +11.9%
YoY: +18.5%

Metric ID: subscriptions
Frequency: quarterly
Status: active

About this KPI

Why it matters

Subscriber count measures the scale of Hims & Hers’ recurring customer relationships across its personalized health and wellness offerings.

Why investors follow it

The series helps investors judge customer acquisition momentum and the size of the base available for retention, personalization and broader product adoption.

What it does not tell you

Subscriber count does not reveal churn, treatment mix, order frequency, revenue per subscriber, acquisition cost, gross margin or customer outcomes.

Maintained history, without the manual work

Pull this maintained history through the VizualStocks API instead of rebuilding it from filings every quarter.

Use this in your productUse in your productView API documentationView API docs

GET/v1/companies/HIMS/metrics/subscriptions?order=asc

Understanding Subscribers

Who counts as a Hims & Hers subscriber?

Hims & Hers defines subscribers as customers with one or more recurring subscriptions. A customer can subscribe to several treatments and still be one subscriber. Customers making only one-time purchases are outside the subscriber count.

Issuer definition

Why compare subscribers with revenue per subscriber?

Subscriber growth shows the expanding customer base, while monthly revenue per average subscriber helps explain changes in spending and treatment mix. Reading them together separates growth from adding customers and growth from serving each customer differently.