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VizualStocks APIOperating KPI and segment definitions available for Zillow Group (ZG) through the VizualStocks API.
Average count of monthly unique users reported by Zillow Group during the period, rather than the population at period end.
averageMonthlyUniqueUsersRevenue from Zillow Home Loans mortgage originations and related secondary-market loan sales, plus cost-per-lead advertising sold to lenders and mortgage professionals. It is part of Zillow's For Sale business, not interest income on a long-term mortgage portfolio.
mortgagesSegmentRevenueCount of website visits reported by Zillow Group during the period. This is activity over the reporting period rather than a period-end population.
numberOfWebsiteVisitsLegacy residual for Zillow revenue outside Residential, Mortgages and Rentals. The active post-2022 Other category is stored in Other Service Revenue, so this separate field is a zero placeholder rather than an additional business line.
otherRevenueZillow's post-2022 Other revenue category, generated primarily by display advertising outside its Residential, Mortgages and Rentals businesses. It is a small operating revenue line, not a catch-all for nonoperating income.
otherServiceRevenueAfterFiscalYear2022Principal balance of home-purchase mortgages originated by Zillow Home Loans during the period. It measures lending activity, not Mortgages revenue; Zillow generally sells originated loans into the secondary market.
purchaseLoanOriginationVolumePrincipal balance of mortgage refinancings originated by Zillow Home Loans during the period. It measures lending activity, not Mortgages revenue; purchase loans account for most of Zillow's current origination volume.
refinanceLoanOriginationVolumeAdvertising, lead, lease and listing fees plus software and application revenue from Zillow and StreetEasy rental marketplaces. Customers are primarily multifamily property managers, landlords and other rental-market participants rather than home shoppers browsing listings.
rentalsRevenueRevenue from Zillow's agent advertising and performance-based referral offerings, Zillow Showcase, real-estate software, New Construction marketplace and StreetEasy for-sale products. It monetizes professionals participating in home sales rather than Zillow buying and reselling homes.
residentialRevenue