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PUBLIC DATA DEFINITIONS

Zeta Global Holdings KPI & segment coverage

Operating KPI and segment definitions available for Zeta Global Holdings (ZETA) through the VizualStocks API.

ZETA13 metric seriesCatalog checked 2026-10-28

Active metrics 9

SEGMENT

Direct Platform Percent Of Total Revenue

Revenue from subscription software and utilization fees generated through Zeta-owned channels as a percentage of total revenue.

directPlatformPercentOfTotalRevenue
Frequency
quarterly / annual
Reported history
Q1'21 — Q2'26
History endpoint
SEGMENT

Integrated Platform Percent Of Total Revenue

Revenue generated through publisher and third-party integrated channels as a percentage of total revenue.

integratedPlatformPercentOfTotalRevenue
Frequency
quarterly / annual
Reported history
Q1'21 — Q2'26
History endpoint
SEGMENT

International Revenue

Revenue Zeta Global Holdings reports for markets outside the company's home country in its geographic revenue breakdown during the period, measured in U.S. dollars.

internationalRevenue
Frequency
quarterly / annual
Reported history
Q1'21 — Q2'26
History endpoint
COMPANY KPI

Net Revenue Retention

Current-period revenue from customers that also generated revenue in the comparable prior-year period, divided by revenue from those customers in that prior-year period.

netRevenueRetention
Frequency
annual
Reported history
2021 — 2025
History endpoint
COMPANY KPI

Quota Carrier Headcount

Number of sales employees who carry an individual revenue quota at period end.

quotaCarrierHeadcount
Frequency
quarterly / annual
Reported history
Q4'22 — Q2'26
History endpoint
COMPANY KPI

Remaining Performance Obligations To Be Recognized Over Next Twelve Months

Value of contracted customer commitments not yet recognized as revenue at period end.

remainingPerformanceObligationsToBeRecognizedOverNextTwelveMonths
Frequency
quarterly / annual
Reported history
Q1'21 — Q2'26
History endpoint
COMPANY KPI

Super Scaled Customers Above 1 Million Average Revenue Per User

Revenue from customers above the $1 million trailing-twelve-month threshold divided by the average number of customers in that cohort during the period.

superScaledCustomersAbove1MillionAverageRevenuePerUser
Frequency
quarterly / annual
Reported history
Q4'21 — Q2'26
History endpoint
COMPANY KPI

Super Scaled Customers Above 1 Million Count

Number of customers that generated at least $1 million of revenue on a trailing-twelve-month basis at period end; this cohort is a subset of scaled customers.

superScaledCustomersAbove1MillionCount
Frequency
quarterly / annual
Reported history
Q1'21 — Q2'26
History endpoint
SEGMENT

United States Revenue

Revenue Zeta Global Holdings reports for United States in its geographic revenue breakdown during the period, measured in U.S. dollars.

unitedStatesRevenue
Frequency
quarterly / annual
Reported history
Q1'21 — Q2'26
History endpoint

Discontinued historical metrics 4

COMPANY KPI

Scaled Customers Between 100 Thousand And 1 Million Average Revenue Per User

Revenue from scaled customers below the $1 million trailing-twelve-month threshold divided by the average number of customers in that cohort during the period.

scaledCustomersBetween100ThousandAnd1MillionAverageRevenuePerUser
Frequency
quarterly / annual
Reported history
Q4'21 — Q4'25
History endpoint
COMPANY KPI

Scaled Customers Between 100 Thousand And 1 Million Count

Number of scaled customers that generated at least $100,000 but less than $1 million of revenue on a trailing-twelve-month basis at period end.

scaledCustomersBetween100ThousandAnd1MillionCount
Frequency
quarterly / annual
Reported history
Q1'21 — Q4'25
History endpoint
COMPANY KPI

Total Scaled Customer Average Revenue Per User

Revenue from scaled customers divided by the average number of scaled customers during the period.

totalScaledCustomerAverageRevenuePerUser
Frequency
quarterly / annual
Reported history
Q1'21 — Q4'25
History endpoint
COMPANY KPI

Total Scaled Customer Count

Number of customers that generated at least $100,000 of revenue on a trailing-twelve-month basis at period end.

totalScaledCustomerCount
Frequency
quarterly / annual
Reported history
Q1'21 — Q4'25
History endpoint