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VizualStocks APIOperating KPI and segment definitions available for Zalando SE (ZAL.DE) through the VizualStocks API.
Number of Zalando group customers who placed at least one order in the last twelve months, regardless of cancellations or returns. This is a period-end LTM customer count stored as raw customers, not a count of orders placed during the quarter.
activeCustomersLtmAverage Zalando gross merchandise value per customer order over the last twelve months, in euros. The basket-size measure is based on GMV divided by orders and therefore differs from revenue per order.
averageBasketSizeLtmAverage Zalando gross merchandise volume per active customer over the last twelve months, in euros. This LTM customer monetization measure differs from average basket size, which is GMV per order.
averageGmvPerActiveCustomerAverage number of Zalando orders per active customer over the last twelve months. Zalando calculates the rate as LTM orders divided by active customers at the period end.
averageOrdersPerActiveCustomerLtmAdjusted EBIT for Zalando's Business-to-Business segment on the issuer's segment reporting basis. Zalando's adjusted EBIT excludes expenses for equity-settled share-based payments, restructuring costs and non-operating one-time effects.
b2bAdjustedEbitRevenue from Zalando's Business-to-Business segment, including services provided to brand and retailer partners such as logistics, software and marketing solutions. The current B2B segment basis is loaded only for periods Zalando provides in its recast segment table.
b2bRevenueAdjusted EBIT for Zalando's Business-to-Consumer segment on the issuer's segment reporting basis. Zalando's adjusted EBIT excludes expenses for equity-settled share-based payments, restructuring costs and non-operating one-time effects.
b2cAdjustedEbitRevenue from Zalando's Business-to-Consumer segment, which includes the group's consumer-facing fashion and lifestyle retail and marketplace activities. The current B2C segment basis is loaded only for periods Zalando provides in its recast segment table.
b2cRevenueGross merchandise volume on the Zalando platform, representing the value of merchandise sold to customers after cancellations and returns and including VAT. GMV excludes B2B service revenue and other B2C revenue items that are included only in revenue.
grossMerchandiseVolumeZalando group adjusted EBIT for the reporting period. Zalando's adjusted EBIT excludes expenses for equity-settled share-based payments, restructuring costs and non-operating one-time effects.
groupAdjustedEbitZalando group revenue for the reporting period, including revenue from B2C and B2B activities. Source tables report this value in EUR millions and it is stored as raw EUR.
groupRevenueCustomer orders placed on Zalando during the reporting period, counted on the order date and regardless of cancellations or returns. Quarterly values are standalone order volumes; annual values are directly reported full-year order counts stored as raw orders.
numberOfOrders