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PUBLIC DATA DEFINITIONS

Wingstop KPI & segment coverage

Operating KPI and segment definitions available for Wingstop (WING) through the VizualStocks API.

WING12 metric seriesCatalog checked 2026-10-28

Active metrics 12

SEGMENT

Advertising Fees Revenue

Contributions Wingstop collects from domestic franchisees and company-owned restaurants as a percentage of gross sales to fund brand advertising. The company administers the advertising fund, so these receipts are reported as revenue with corresponding advertising expense rather than retained royalty profit.

advertisingFeesRevenue
Frequency
quarterly / annual
Reported history
Q1'18 — Q2'26
History endpoint
COMPANY KPI

Company Owned Domestic Same Store Sales Growth

Percentage change in company owned domestic same store sales reported by Wingstop versus the comparable prior period used in the issuer's disclosure.

companyOwnedDomesticSameStoreSalesGrowth
Frequency
quarterly / annual
Reported history
Q1'14 — Q2'26
History endpoint
SEGMENT

Company Owned Restaurant Sales

Food and beverage sales recorded by Wingstop's small portfolio of company-owned domestic restaurants. Franchise restaurant sales are excluded from company revenue and instead generate royalties, franchise fees and advertising contributions.

companyOwnedRestaurantSales
Frequency
quarterly / annual
Reported history
Q1'14 — Q2'26
History endpoint
COMPANY KPI

Domestic Average Unit Volume

Average annualized sales per domestic restaurant in the reported store population.

domesticAverageUnitVolume
Frequency
quarterly / annual
Reported history
Q1'14 — Q2'26
History endpoint
COMPANY KPI

Domestic Company Owned Restaurants

Period-end count of domestic company owned restaurants reported by Wingstop. This is a point-in-time population rather than activity during the period.

domesticCompanyOwnedRestaurants
Frequency
quarterly / annual
Reported history
Q1'14 — Q2'26
History endpoint
COMPANY KPI

Domestic Franchised Restaurants

Period-end count of domestic franchised restaurants reported by Wingstop. This is a point-in-time population rather than activity during the period.

domesticFranchisedRestaurants
Frequency
quarterly / annual
Reported history
Q1'14 — Q2'26
History endpoint
COMPANY KPI

Domestic Same Store Sales Growth

Percentage change in domestic same store sales reported by Wingstop versus the comparable prior period used in the issuer's disclosure.

domesticSameStoreSalesGrowth
Frequency
quarterly / annual
Reported history
Q1'14 — Q2'26
History endpoint
COMPANY KPI

International Franchised Restaurants

Period-end count of international franchised restaurants reported by Wingstop. This is a point-in-time population rather than activity during the period.

internationalFranchisedRestaurants
Frequency
quarterly / annual
Reported history
Q1'14 — Q2'26
History endpoint
SEGMENT

Royalty Franchise Fees And Other Revenue

Revenue Wingstop earns from franchise royalties, initial and development fees, vendor rebates and other franchise-system income. Domestic franchisees generally pay a continuing royalty equal to 6% of gross sales, so this line grows with both restaurant openings and franchise sales.

royaltyFranchiseFeesAndOtherRevenue
Frequency
quarterly / annual
Reported history
Q1'14 — Q2'26
History endpoint
COMPANY KPI

System Wide Sales

Sales generated by all Wingstop restaurants during the period, including franchised locations whose sales are not recorded as Wingstop revenue.

systemWideSales
Frequency
quarterly / annual
Reported history
Q1'14 — Q2'26
History endpoint
COMPANY KPI

Total Domestic Restaurants

Period-end count of domestic restaurants reported by Wingstop. This is a point-in-time population rather than activity during the period.

totalDomesticRestaurants
Frequency
quarterly / annual
Reported history
Q1'14 — Q2'26
History endpoint
COMPANY KPI

Total System Wide Restaurants

Period-end count of system wide restaurants reported by Wingstop. This is a point-in-time population rather than activity during the period.

totalSystemWideRestaurants
Frequency
quarterly / annual
Reported history
Q1'14 — Q2'26
History endpoint