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VizualStocks API
PUBLIC DATA DEFINITIONS

Wayfair KPI & segment coverage

Operating KPI and segment definitions available for Wayfair (W) through the VizualStocks API.

W6 metric seriesCatalog checked 2026-10-28

Active metrics 6

COMPANY KPI

Active Customers

Wayfair distinct customers purchasing in preceding twelve months as of period end, millions converted to customers. Point-in-time active base, not quarterly new customers.

activeCustomers
Frequency
quarterly / annual
Reported history
Q1'25 — Q2'26
History endpoint
COMPANY KPI

Average Order Value

Wayfair total net revenue divided by orders delivered in stated period, USD per order. Directly reported, not calculated from rounded inputs.

averageOrderValue
Frequency
quarterly / annual
Reported history
Q3'24 — Q2'26
History endpoint
SEGMENT

International Revenue

Wayfair International segment net revenue, USD millions converted to dollars. Preserve as-reported German-market exit comparability; no ex-Germany or constant-currency substitution.

internationalRevenue
Frequency
quarterly / annual
Reported history
Q3'24 — Q2'26
History endpoint
COMPANY KPI

Orders Delivered

Wayfair orders delivered in stated period, including orders eventually returned; estimated delivery dates where necessary. Millions converted to orders.

ordersDelivered
Frequency
quarterly / annual
Reported history
Q1'25 — Q2'26
History endpoint
COMPANY KPI

Repeat Order Share

Wayfair share of total quarterly orders delivered placed by repeat customers. Direct quarterly percentage stored as fraction; not annual average.

repeatOrderShare
Frequency
quarterly / annual
Reported history
Q3'24 — Q2'26
History endpoint
SEGMENT

U S Revenue

Wayfair U.S. segment net revenue, USD millions converted to dollars; reported scope and nominal currency.

uSRevenue
Frequency
quarterly / annual
Reported history
Q3'24 — Q2'26
History endpoint