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VizualStocks API
PUBLIC DATA DEFINITIONS

Vital Farms KPI & segment coverage

Operating KPI and segment definitions available for Vital Farms (VITL) through the VizualStocks API.

VITL2 metric seriesCatalog checked 2026-10-28
Metric catalog API reference Open in the interactive demo

Active metrics 2

SEGMENT

Butter And Butter Related Products Revenue

Net revenue from Vital Farms butter and butter-related products sold through U.S. retail and foodservice channels. Vital Farms decided in May 2026 to wind down this business and concentrate on its core egg categories, with discontinuation expected to be substantially complete by fiscal year-end.

butterAndButterRelatedProductsRevenue
Frequency
quarterly / annual
Reported history
Q1'19 — Q2'26
History endpoint
SEGMENT

Eggs And Egg Related Products Revenue

Net revenue from Vital Farms shell eggs and egg-related products sold primarily through U.S. retail and foodservice channels. Eggs are the company's core product category and the focus of its business after the planned wind-down of butter.

eggsAndEggRelatedProductsRevenue
Frequency
quarterly / annual
Reported history
Q1'19 — Q2'26
History endpoint