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VizualStocks API
PUBLIC DATA DEFINITIONS

Visa KPI & segment coverage

Operating KPI and segment definitions available for Visa (V) through the VizualStocks API.

V13 metric seriesCatalog checked 2026-10-28

Active metrics 13

COMPANY KPI

Cards

Visa-branded payment credentials issued and outstanding, including cards and other form factors tied to Visa accounts. The operating metric is generally reported with a one-quarter lag, so the count shown with a fiscal quarter may reflect the preceding calendar quarter-end.

cards
Frequency
quarterly / annual
Reported history
Q4'13 — Q3'26
History endpoint
COMPANY KPI

Cash Transaction Volume

Aggregate dollar value of cash access on Visa-branded credentials, such as ATM withdrawals, converted to U.S. dollars. It is reported separately from Payments Volume because cash disbursements are not purchases of goods or services.

cashTransactionVolume
Frequency
quarterly / annual
Reported history
Q4'13 — Q3'26
History endpoint
COMPANY KPI

Client Incentive Cost

Cash and other incentives earned by financial institutions, merchants and business partners for growing Visa volume, acceptance and product use or supporting innovation. Visa records most of these payments as a reduction of gross revenue, so the API stores the line as a negative amount.

clientIncentiveCost
Frequency
quarterly / annual
Reported history
Q4'13 — Q3'26
History endpoint
COMPANY KPI

Cross Border Volume Growth In Nominal United States Dollars

Percentage change in cross border volume. The calculation reflects the stated in nominal United States dollars adjustment reported by Visa versus the comparable prior period used in the issuer's disclosure.

crossBorderVolumeGrowthInNominalUnitedStatesDollars
Frequency
quarterly / annual
Reported history
Q4'13 — Q3'26
History endpoint
SEGMENT

Data Processing Revenue

Revenue from authorizing, clearing and settling transactions, providing VisaNet access and support, and delivering processing-related Acceptance, Risk and Security, and Issuing solutions. Processed transaction count is the principal activity driver.

dataProcessingRevenue
Frequency
quarterly / annual
Reported history
Q4'13 — Q3'26
History endpoint
SEGMENT

International Revenue

Visa net revenue earned in geographic markets outside the United States across service, data processing, international transaction and other revenue, after client incentives. It is a geographic disaggregation of the payment network, not a separate International operating segment.

internationalRevenue
Frequency
quarterly / annual
Reported history
Q4'13 — Q2'26
History endpoint
SEGMENT

International Transactions Revenue

Revenue from processing cross-border transactions and converting currencies when the originating financial institution is in a different country from the beneficiary. Cross-border volume excluding transactions within Europe is a key driver of this line.

internationalTransactionsRevenue
Frequency
quarterly / annual
Reported history
Q4'13 — Q3'26
History endpoint
SEGMENT

Other Service Revenue

Revenue mainly from advisory and other value-added services, selected issuing solutions, Visa brand and technology licenses, account-holder services, certification and licensing. It is the issuer's 'Other revenue' category, not an unspecified residual service segment.

otherServiceRevenue
Frequency
quarterly / annual
Reported history
Q4'13 — Q3'26
History endpoint
COMPANY KPI

Payments Transaction Volume

Aggregate dollar amount of purchases made with Visa, Visa Electron, V PAY and Interlink credentials, converted to U.S. dollars using Visa's established quarterly exchange rates. It excludes cash withdrawals and Europe co-badged volume and represents commerce enabled, not Visa revenue.

paymentsTransactionVolume
Frequency
quarterly / annual
Reported history
Q4'13 — Q3'26
History endpoint
SEGMENT

Service Revenue

Fees for standing ready to provide Visa clients continuous access to the payment network and related issuing services. Current-quarter service revenue is primarily calculated by applying current pricing to the prior quarter's payments volume.

serviceRevenue
Frequency
quarterly / annual
Reported history
Q4'13 — Q3'26
History endpoint
COMPANY KPI

Take Rate

Visa service revenue divided by the prior quarter's payments volume, matching the volume base used to recognize current-quarter service revenue. It approximates network service fees on purchase volume and is not Visa net revenue divided by current-quarter total volume.

takeRate
Frequency
quarterly / annual
Reported history
Q4'13 — Q3'26
History endpoint
SEGMENT

United States Revenue

Visa net revenue earned in the United States across service, data processing, international transaction and other revenue, after client incentives. It is a geographic disaggregation of the payment network rather than a separate U.S. operating segment.

unitedStatesRevenue
Frequency
quarterly / annual
Reported history
Q4'13 — Q1'26
History endpoint
COMPANY KPI

Visa Transactions Processed

Count of visa transactions processed reported by Visa during the period. This is activity over the reporting period rather than a period-end population.

visaTransactionsProcessed
Frequency
quarterly / annual
Reported history
Q4'13 — Q3'26
History endpoint