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VizualStocks API
PUBLIC DATA DEFINITIONS

Upwork KPI & segment coverage

Operating KPI and segment definitions available for Upwork (UPWK) through the VizualStocks API.

UPWK12 metric seriesCatalog checked 2026-10-28

Active metrics 12

COMPANY KPI

Active Clients

Clients that spent money on any Upwork platform or workforce solution during the 12 months preceding the measurement date. It is a trailing-12-month customer population measured at quarter-end, not the number that hired talent only within the current quarter.

activeClients
Frequency
quarterly / annual
Reported history
Q1'21 — Q2'26
History endpoint
SEGMENT

Enterprise Revenue

Revenue from Upwork's Enterprise Solutions and Managed Services offerings, including workforce-management, employer-of-record and talent services for larger organizations. It is reported separately from the self-service Upwork Marketplace.

enterpriseRevenue
Frequency
quarterly / annual
Reported history
Q1'21 — Q2'26
History endpoint
COMPANY KPI

Gross Services Volume

Total dollar value transacted through Upwork platforms and workforce solutions, principally client spend for talent services plus AI services, Connects, payment processing, memberships and currency services. It measures economic activity facilitated, not the smaller fee revenue Upwork retains.

grossServicesVolume
Frequency
quarterly / annual
Reported history
Q1'17 — Q2'26
History endpoint
COMPANY KPI

Gross Services Volume Per Active Client

Total Gross Services Volume over the four quarters ending on the measurement date divided by active clients at that date. It measures trailing-12-month platform spend per recently active client, not current-quarter GSV per client.

grossServicesVolumePerActiveClient
Frequency
quarterly / annual
Reported history
Q1'21 — Q2'26
History endpoint
SEGMENT

India Talent Revenue

Upwork revenue attributed to talent with an Indian billing address, such as freelancer service fees, Connects, memberships and other talent-paid services. It is revenue earned from talent, not the gross amount Indian professionals earned from clients.

indiaTalentRevenue
Frequency
quarterly / annual
Reported history
Q3'17 — Q2'26
History endpoint
SEGMENT

Marketplace Revenue

Revenue from the Upwork Marketplace, primarily talent service fees and client marketplace fees plus Connects, memberships, ads and monetization products, foreign-currency services and interest on customer funds. It is Upwork's retained monetization of marketplace activity, not the full Gross Services Volume paid to talent.

marketplaceRevenue
Frequency
quarterly / annual
Reported history
Q1'17 — Q2'26
History endpoint
COMPANY KPI

Marketplace Take Rate

Upwork Marketplace revenue divided by Gross Services Volume generated specifically through the Marketplace. It shows how much of marketplace spend Upwork monetizes through talent and client fees, Connects, memberships, ads, currency services and interest on customer funds.

marketplaceTakeRate
Frequency
quarterly / annual
Reported history
Q1'18 — Q2'26
History endpoint
SEGMENT

Philippines Talent Revenue

Upwork revenue attributed to talent with a Philippine billing address, such as freelancer service fees, Connects, memberships and other talent-paid services. It is revenue earned from talent, not the gross amount Philippine professionals earned from clients.

philippinesTalentRevenue
Frequency
quarterly / annual
Reported history
Q3'17 — Q2'26
History endpoint
SEGMENT

Rest Of World Clients Revenue

Upwork revenue attributed to client billing addresses outside the United States, principally marketplace and enterprise fees paid by hiring customers. It is the client-paid portion of geographic revenue, not total spend by international clients or revenue generated from talent fees.

restOfWorldClientsRevenue
Frequency
quarterly / annual
Reported history
Q3'17 — Q2'26
History endpoint
SEGMENT

Rest Of World Talent Revenue

Upwork revenue attributed to talent billing addresses outside the separately reported United States, Philippines, India and Pakistan categories. It represents fees and services paid by talent, not their earnings; Pakistan revenue is excluded from this residual and reported separately by the issuer.

restOfWorldTalentRevenue
Frequency
quarterly / annual
Reported history
Q3'17 — Q2'26
History endpoint
SEGMENT

United States Clients Revenue

Upwork revenue attributed to clients with a U.S. billing address, principally marketplace and enterprise fees paid by hiring customers. It is Upwork's client-paid revenue, not the total amount U.S. clients spent on talent.

unitedStatesClientsRevenue
Frequency
quarterly / annual
Reported history
Q3'17 — Q2'26
History endpoint
SEGMENT

United States Talent Revenue

Upwork revenue attributed to talent with a U.S. billing address, such as freelancer service fees, Connects, memberships and other talent-paid services. It is revenue earned from talent, not the gross amount U.S. professionals earned from clients.

unitedStatesTalentRevenue
Frequency
quarterly / annual
Reported history
Q3'17 — Q2'26
History endpoint