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VizualStocks APIOperating KPI and segment definitions available for Trade Desk (TTD) through the VizualStocks API.
Total client spend on The Trade Desk platform for advertising inventory, data and value-added services plus the platform fee generally charged as a percentage of that spend. It measures the scale of advertising transacted through the platform, not revenue retained by The Trade Desk after supplier costs.
grossSpendHistorical gross billings tied to clients or client affiliates outside the United States, based on their address. The amount includes advertising inventory, platform fees and data or other value-added services billed through The Trade Desk before supplier payments and is not the company's net revenue.
internationalGrossBillingsPeriod-end count of clients reported by Trade Desk. This is a point-in-time population rather than activity during the period.
numberOfClientsAmounts The Trade Desk bills clients for advertising inventory, platform fees, data and other value-added services, net of allowances and before amounts payable to suppliers. Because the company generally reports revenue as an agent on a net basis, gross billings are much larger than reported revenue.
totalGrossBillingsHistorical gross billings tied to clients or client affiliates in the United States, based on their address. The amount includes advertising inventory, platform fees and data or other value-added services billed through The Trade Desk before supplier payments and is not the company's net revenue.
unitedStatesGrossBillings