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VizualStocks APIOperating KPI and segment definitions available for Target (TGT) through the VizualStocks API.
Target merchandise sales from clothing for women, men, young adults, children and babies, plus jewelry, accessories and shoes. Sales are recognized net of expected returns when purchased in store or delivered or picked up for digital orders.
apparelAndAccessoriesRevenueYear-over-year percentage change in the average amount guests spend per Target transaction within the comparable-sales population. Together with transaction growth, it explains the change in comparable merchandise sales.
averageTransactionChangeCombined Target merchandise sales from the separately reported Beauty and Household Essentials categories. It spans personal-care and cosmetics products as well as cleaning, paper, over-the-counter health, baby and pet supplies.
beautyAndHouseholdEssentialsRevenueTarget merchandise sales from skin and bath care, cosmetics, hair care, oral care, deodorant and shaving products. Sales are recognized net of expected returns when purchased in store or delivered or picked up for digital orders.
beautyRevenueYear-over-year change in Target merchandise sales from stores open at least 13 months and its comparable digital channels, measured against a prior-year period of equal length. It excludes sales from newer and closed stores, isolating growth from the established business.
comparableSalesChangeTarget's share of profit generated by Target Circle credit-card receivables owned and funded by TD Bank, paid in exchange for Target's account servicing and primary marketing. TD retains underwriting, funding, risk-policy and regulatory responsibilities.
creditCardProfitSharingRevenueShare of Target merchandise sales initiated through its websites or mobile and computer applications, regardless of how the order is fulfilled. Most digital orders are fulfilled by stores through shipping, Order Pickup, Drive Up or Same Day Delivery, so this is an order-origin percentage rather than digital-only revenue.
digitallyOriginatedSalesTarget merchandise sales from dry and perishable groceries, snacks, candy, beverages, deli, bakery, meat, produce, in-store food service such as Starbucks and floral. Sales are recognized net of expected returns.
foodAndBeverageRevenueTarget merchandise sales from electronics, video games and consoles, toys, trading cards, sporting goods and fan merchandise, entertainment and luggage. Target also refers to this discretionary category as Fun 101 in current reporting.
hardlinesRevenueTarget merchandise sales from bed and bath, home décor, school and office supplies, storage, small appliances, kitchenware, furniture, lighting, home improvement, seasonal, party and greeting-card products.
homeFurnishingAndDecorRevenueTarget merchandise sales from household cleaning and paper products, over-the-counter healthcare, vitamins and supplements, baby gear and pet supplies. This category is distinct from Beauty in Target's current product reporting.
householdEssentialsRevenueYear-over-year percentage change in guest transactions, or traffic, within Target's comparable-sales population. Together with the change in average transaction amount, it explains the change in comparable merchandise sales.
numberOfTransactionChangeTarget non-merchandise revenue other than credit-card profit sharing, principally Roundel advertising plus the issuer's remaining Other revenue line. It excludes merchandise-category sales and avoids treating these service revenues as retail products.
otherNonMerchandiseRevenueTarget revenue outside merchandise sales, combining Roundel advertising, Target Circle credit-card profit sharing and the issuer's remaining Other revenue line. It is a non-merchandise subtotal rather than an undisclosed product category.
otherRevenueTarget merchandise sales outside its six named product categories. This small residual is included in total merchandise sales and is separate from advertising, credit-card profit sharing and other non-merchandise revenue.
otherSalesRevenueDataset reconciliation that offsets the separately stored non-merchandise revenue subtotal when Target's product-category values are combined. It is not a customer revenue stream; current values equal the negative of Other Revenue.
othersRevenueTotal selling space across Target stores at period end, measured in thousands of square feet. Target excludes office, supply-chain facility and vacant space from this footprint.
retailSquareFootagePeriod-end count of retail stores reported by Target. This is a point-in-time population rather than activity during the period.
retailStoresShare of Target merchandise sales initiated in a physical store, rather than through a website or application. This measures where the order began, not where it was fulfilled, so digitally originated orders fulfilled by a store remain digital sales.
storeOriginatedSales