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VizualStocks APIOperating KPI and segment definitions available for Spotify Technology (SPOT) through the VizualStocks API.
Advertising revenue from Spotify's music and podcast inventory less the Ad-Supported segment's content royalties, podcast costs, streaming delivery and other direct costs. It measures the economics of the free service before company-wide research, marketing and administrative expenses.
adSupportedGrossProfitAd-Supported users who streamed any Spotify content for more than zero milliseconds during the 30 days ending on the reporting date. The count is based on accounts rather than unique people and includes users who limited or avoided receiving ads.
adSupportedMonthlyActiveUsersRevenue primarily from display, audio and video ads delivered across Spotify's music and podcast content. It is generally recognized as impressions are served, so user engagement, sell-through and advertising prices drive the result.
adSupportedRevenueResidual used in this dataset when consolidated Spotify gross profit does not equal the reported Premium and Ad-Supported segment amounts. Spotify has only those two reportable segments, so this is a reconciliation artifact rather than profit from a separate business.
otherGrossProfitPremium subscription revenue less direct costs such as music and audiobook royalties, payment processing and streaming delivery. It measures Spotify's paid-service economics before company-wide research, marketing and administrative expenses.
premiumGrossProfitQuarterly Premium revenue divided by average daily Premium Subscribers and then divided by three months, producing monthly revenue per subscriber in euros. Price changes, plan and geographic mix, and foreign exchange can move this metric independently of subscriber growth.
premiumMonthlyAverageRevenuePerUserSubscription revenue from Spotify Premium and related paid offerings, including direct plans and subscriptions sold through partners or bundles. It is driven by the average subscriber base and monthly revenue per subscriber rather than by advertising impressions.
premiumRevenueRegistered Spotify accounts with an activated payment method for Premium or another subscription offering at period end, including every Family and Duo sub-account and subscribers in a payment grace period of up to 30 days. It counts users, not paid plans or households.
premiumSubscribersAd-Supported users plus Premium Subscribers who streamed any Spotify content for more than zero milliseconds during the 30 days ending on the reporting date. Because Spotify counts accounts, one person using multiple accounts can appear more than once.
totalMonthlyActiveUsers