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VizualStocks APIOperating KPI and segment definitions available for Starbucks (SBUX) through the VizualStocks API.
Starbucks coffeehouses in company-operated international markets other than China, Japan and the United Kingdom, excluding separately listed Siren Retail specialty locations. Starbucks directly runs and consolidates these stores rather than licensing them to local operators.
allOtherInternationalCompanyOperatedStoresSales of coffee, tea and other beverages inside Starbucks' company-operated stores. This product-mix line excludes packaged drinks sold through licensed stores, grocery, foodservice and the Global Coffee Alliance.
beverageRevenueCanadian Starbucks coffeehouses directly run and consolidated by Starbucks at period end rather than operated by a licensee. Starbucks receives the full retail sale from these locations and bears their labor, occupancy and capital costs.
canadaCompanyOperatedStoresOperating income from Starbucks' Channel Development segment, which sells packaged coffee and tea, single-serve products, ready-to-drink beverages and foodservice products outside Starbucks stores. Much of the segment operates through the Global Coffee Alliance with Nestle and ready-to-drink partnerships.
channelDevelopmentOperatingIncomeRevenue from packaged coffee and tea, single-serve products, ready-to-drink beverages and foodservice products sold outside Starbucks' company-operated and licensed stores. Most comes from product sales and royalties under the Global Coffee Alliance with Nestle.
channelDevelopmentRevenueChinese Starbucks coffeehouses directly run and consolidated by Starbucks at period end. On March 30, 2026, Starbucks converted 7,991 such locations to licensed stores when it sold a 60% interest in its China retail operations, so this series has a major ownership-model break.
chinaCompanyOperatedStoresYear-over-year change in the average amount spent per transaction at comparable company-operated Starbucks stores. The comparable-store cohort generally includes locations open at least 13 months and excludes foreign-currency effects.
companyAverageTicketGrowthYear-over-year change in transaction volume at comparable company-operated Starbucks stores, a measure of customer traffic rather than price or basket size. The cohort generally includes locations open at least 13 months and excludes foreign-currency effects.
companyComparableTransactionsGrowthRetail sales recognized by Starbucks when customers buy beverages, food and merchandise at company-operated stores, including qualifying delivery sales and gift-card breakage. Starbucks records the full sale because it runs these locations, unlike licensed stores where it mainly receives product revenue, royalties and fees.
companyOperatedStoresRevenueOperating profit or loss from Starbucks' Corporate and Other category, dominated by corporate administrative functions and other costs not allocated to the operating segments. It is usually a loss and can include restructuring charges, so it is a reconciliation category rather than a geographic business's store profit.
corporateAndOtherOperatingIncomeRevenue assigned to Starbucks' Corporate and Other category rather than North America, International or Channel Development. The current business is primarily sales of cocoa butter to third parties, while the category's much larger economic effect is its unallocated corporate expense.
corporateAndOtherRevenueSales of food inside Starbucks' company-operated stores, including the bakery, breakfast and other menu items purchased with or without a beverage. It excludes food sold by licensees and foodservice products distributed through Channel Development.
foodRevenueStarbucks-branded stores outside the United States and Canada that are run by licensees rather than by Starbucks itself. Starbucks sells products and equipment to these operators and collects royalties and fees while the licensees fund and operate the locations.
internationalLicensedStoresOperating income from Starbucks businesses outside the United States and Canada, including company-operated and licensed retail activity after segment operating costs. The 2026 conversion of China retail operations to a licensed joint venture materially reduced consolidated store revenue and costs while changing the segment's margin profile.
internationalOperatingIncomeRevenue from Starbucks' International segment outside the United States and Canada, including sales at company-operated stores plus product sales, royalties and fees from licensed stores. After March 2026, China contributes through a licensed joint venture rather than as consolidated company-operated retail sales.
internationalRevenueJapanese Starbucks coffeehouses directly run and consolidated by Starbucks at period end rather than operated by a licensee. Their retail sales enter company-operated store revenue, while Starbucks bears the stores' operating and capital costs.
japanCompanyOperatedStoresProduct and equipment sales to Starbucks licensees plus royalties, license fees and related revenue from their branded stores. Starbucks does not record the licensees' full customer receipts; the model generates lower reported revenue and gross margin but generally higher operating margin because partners fund and operate the stores.
licensedStoresRevenueStarbucks-branded stores in the United States and Canada that are operated and funded by licensees. Starbucks earns product and equipment sales, royalties and fees from these locations rather than recording the customers' full in-store purchases as revenue.
northAmericaLicensedStoresOperating income from Starbucks' United States and Canada segment after store, product, distribution and other segment costs. It reflects the economics of both company-operated coffeehouses and licensed locations but excludes unallocated corporate expense.
northAmericaOperatingIncomeRevenue from Starbucks' United States and Canada segment, combining customer purchases at company-operated coffeehouses with product sales, royalties and fees from licensed stores. It is an operating-segment measure, not the separate accounting-note geography split based on customer location.
northAmericaRevenueStarbucks' consolidated Other sales-channel revenue, primarily royalties and sales of packaged coffee, tea, ready-to-drink beverages and single-serve products to customers outside company-operated and licensed stores. Growth in this line is often driven by the Global Coffee Alliance rather than coffeehouse traffic.
otherChannelRevenueLegacy residual operating-income field outside Starbucks' named North America, International, Channel Development and Corporate and Other categories. Current filings do not report this as a separate operating segment, so a zero should not be read as evidence of a distinct business that merely broke even.
otherOperatingIncomeByGeographyThe Other category in Starbucks' consolidated product mix, primarily packaged and single-serve coffee and tea, royalties and licensing revenue, beverage ingredients, serveware and ready-to-drink beverages. Unlike Beverage and Food, which represent sales inside company-operated stores, this line captures much of Starbucks' outside-store product and licensing business.
otherProductTypeRevenueLegacy product-revenue residual that is not separately reported in Starbucks' current consolidated product mix. The issuer's actual residual category is captured by Other Product Type Revenue, which includes packaged products, royalties, licensing and related outside-store sales.
otherRevenueLegacy residual revenue field outside Starbucks' named North America, International, Channel Development and Corporate and Other categories. It is not a separately reported current segment, so zero values should not be interpreted as a disclosed geography with no sales.
otherRevenueByGeographyInternational company-operated locations in Starbucks' Siren Retail portfolio, which consists of Reserve Roasteries and tasting rooms, selected Starbucks Reserve stores and Princi operations. These specialty formats are tracked separately from ordinary Starbucks coffeehouses.
sirenRetailInternationalCompanyOperatedStoresNorth American company-operated locations in Starbucks' Siren Retail portfolio, including Reserve Roasteries and tasting rooms, selected Starbucks Reserve stores and Princi operations. These specialty formats are tracked separately from ordinary Starbucks coffeehouses.
sirenRetailNorthAmericaCompanyOperatedStoresWorldwide Starbucks locations that the company directly runs and consolidates, including ordinary coffeehouses and separately tracked Siren Retail stores. Unlike licensed locations, Starbucks records the retail sale and bears store labor, occupancy and capital costs.
totalCompanyOperatedStoresStarbucks' worldwide store footprint at period end, combining company-operated and licensed locations. It measures branded distribution reach, not the number of stores whose full retail sales and operating costs are consolidated by Starbucks.
totalGlobalStoresStarbucks locations outside the United States and Canada that the company directly runs and consolidates at period end, including Siren Retail specialty stores. The count fell sharply after 7,991 China stores moved to a licensed joint venture in March 2026 without leaving the Starbucks network.
totalInternationalCompanyOperatedStoresWorldwide Starbucks-branded locations operated by licensees, equal to the North America and International licensed-store counts. Licensees fund and operate the stores while Starbucks earns product sales, royalties and fees, producing less reported revenue but generally a higher operating margin than the company-operated model.
totalLicensedStoresCompany-operated Starbucks locations in the United States and Canada at period end, including North American Siren Retail specialty stores. Starbucks records the locations' retail sales and directly bears their labor, occupancy and capital costs.
totalNorthAmericaCompanyOperatedStoresUnited Kingdom Starbucks coffeehouses directly run and consolidated by Starbucks at period end. The count includes 113 former licensed stores converted to company operation after Starbucks acquired 23.5 Degrees Topco in October 2024.
unitedKingdomCompanyOperatedStoresU.S. Starbucks coffeehouses directly run and consolidated by the company at period end rather than operated by a licensee. Their retail sales enter company-operated store revenue, while Starbucks bears store labor, occupancy and capital costs.
unitedStatesCompanyOperatedStores