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VizualStocks APIOperating KPI and segment definitions available for Revolve Group (RVLV) through the VizualStocks API.
Unique customer accounts that made at least one purchase through REVOLVE or FWRD during the preceding 12 months. This trailing-year measure counts purchasing relationships, not site visitors, registered accounts or orders.
activeCustomersGross merchandise sales through REVOLVE and FWRD before product returns, divided by total orders placed during the period. The amount moves with the sales mix between the premium REVOLVE site and higher-priced luxury FWRD site, product categories, units per order and markdown levels.
averageOrderValueNet sales of beauty products across Revolve Group's REVOLVE and FWRD retail platforms. This category is reported separately from apparel, dresses, handbags, shoes and accessories.
beautyRevenueNet sales of dresses across Revolve Group's REVOLVE and FWRD retail platforms. Dresses are disclosed separately from the broader Fashion Apparel category in the company's product mix.
dressesRevenueNet sales of fashion apparel other than the separately disclosed Dresses category across REVOLVE and FWRD. This is Revolve Group's largest product category and spans its premium and luxury retail assortments.
fashionApparelRevenueGross profit from FWRD, Revolve Group's online destination for curated iconic and emerging luxury brands, especially handbags and shoes. It equals FWRD net sales less merchandise cost, duties, inbound freight, receiving costs, returns, inventory adjustments and shrinkage.
forwardGrossProfitNet sales from FWRD, Revolve Group's online destination for curated iconic and emerging luxury brands. FWRD is especially known for handbags and shoes and typically carries a much higher order value than the company's REVOLVE business.
forwardRevenueNet sales of handbags, shoes and accessories across the REVOLVE and FWRD platforms. The category includes much of FWRD's luxury merchandise focus but combines sales from both reportable retail segments.
handbagsShoesAndAccessoriesRevenueRevolve Group's residual product-category net sales, including Grow-Good products, shipping revenue, rental products, wholesale revenue and other items. It is not an undisclosed operating segment.
otherRevenueNet sales to Revolve Group customers outside the United States across the REVOLVE and FWRD platforms. No individual foreign country represented more than 10% of total net sales in the current disclosure.
restOfTheWorldRevenueGross profit from REVOLVE's premium apparel, footwear, beauty and accessories sold from emerging, established and owned brands. It equals segment net sales less merchandise cost, duties, inbound freight, receiving costs, returns, inventory adjustments and shrinkage.
revolveGrossProfitNet sales from REVOLVE's premium apparel, footwear, beauty and accessories aimed primarily at Millennial and Generation Z shoppers. Its assortment combines emerging and established third-party labels with higher-margin owned brands.
revolveRevenueCount of orders placed reported by Revolve Group during the period. This is activity over the reporting period rather than a period-end population.
totalOrdersPlacedNet sales to Revolve Group customers in the United States across the REVOLVE and FWRD retail platforms. It is a customer-market split, not the location where the merchandise was manufactured or fulfilled.
unitedStatesRevenue