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VizualStocks APIOperating KPI and segment definitions available for Roku (ROKU) through the VizualStocks API.
Gross profit from Roku streaming players, Roku-made TVs, smart-home products and services, audio products and related accessories. It equals Devices revenue less costs such as third-party manufacturing, components, freight, inventory provisions and product support.
devicesGrossProfitRevenue from Roku streaming players, Roku-made TVs, smart-home products and services, audio products and related accessories. Device sales help expand the household base that Roku can later monetize through advertising and subscriptions.
devicesRevenueAggregate hours that Roku streaming devices played content on Roku's platform during the period, whether or not a viewer was actively watching. It excludes The Roku Channel viewing on non-Roku platforms and activity from Roku smart-home products.
hoursStreamedConfigured gross-profit field for an Other segment that Roku does not separately report. Roku's filings support Platform and Devices historically and Advertising, Subscriptions and Devices since 2026, so values here are unsupported residuals or placeholders rather than a valid segment result.
otherGrossProfitConfigured revenue field for an Other segment that Roku does not separately report. Roku's filings support Platform and Devices historically and Advertising, Subscriptions and Devices since 2026, so values here are unsupported residuals or placeholders rather than a valid segment series.
otherRevenueCombined gross profit from Roku's Advertising and Subscriptions businesses, which sell digital ads and earn subscription, content-distribution and remote-button revenue. Roku separated these businesses into reportable segments in 2026; this API series adds their gross profits to preserve the former Platform view.
platformGrossProfitAfterFourthQuarter2022ReportingCombined revenue from Roku's Advertising and Subscriptions businesses, including digital advertising, subscriptions sold to viewers, content-distribution revenue shares and branded remote-control buttons. Roku separated these businesses into reportable segments in 2026; this API series adds them to preserve the former Platform view.
platformRevenueAfterFourthQuarter2022ReportingRoku's historical count of distinct user accounts that streamed on its platform within the final 30 days of the period, later renamed Streaming Households. Roku stopped reporting this metric beginning with its first-quarter 2025 results, so subsequent zeros are missing-value placeholders rather than zero households.
activeAccountsRoku's historical ARPU equals trailing-four-quarter Platform revenue divided by the average Streaming Households at the current period end and the same prior-year period end. Roku stopped quarterly ARPU reporting beginning with its first-quarter 2025 results, so later zeros indicate missing data.
averageRevenuePerUser