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VizualStocks APIOperating KPI and segment definitions available for Reddit (RDDT) through the VizualStocks API.
Revenue from ads delivered on Reddit's website and mobile apps, recognized when a contracted click, impression or video view occurs, or over the delivery period for fixed-fee campaigns. Advertising is Reddit's primary revenue stream, so growth reflects both ad volume and pricing.
advertisingRevenueReddit's quarterly global revenue divided by average global daily active uniques (DAUq). Advertising is assigned where impressions are delivered while other revenue uses the customer's billing address, making ARPU a measure of daily-audience monetization rather than revenue per registered account.
globalAverageRevenuePerUserAverage across the quarter of identifiable global users who viewed a Reddit page or opened the app at least once during each trailing seven-day window. WAUq includes logged-in and logged-out visitors and measures Reddit's broader reach beyond the users who visit daily.
globalQuarterlyAverageWeeklyActiveUniquesWauqAverage number of identifiable users worldwide who viewed a Reddit page or opened the app within a 24-hour period while logged into a registered account. Logged-in users tend to engage more deeply, but Reddit will stop reporting the logged-in split beginning with the quarter ending September 30, 2026.
loggedInGlobalQuarterlyAverageDailyActiveUniquesDauqAverage number of identifiable users outside the United States who viewed a Reddit page or opened the app within a 24-hour period while logged into a registered account. Reddit will stop reporting the logged-in and logged-out splits beginning with the quarter ending September 30, 2026.
loggedInRestOfWorldQuarterlyAverageDailyActiveUniquesDauqAverage number of identifiable U.S. users who viewed a Reddit page or opened the app within a 24-hour period while logged into a registered account. Reddit will stop reporting the logged-in and logged-out splits beginning with the quarter ending September 30, 2026.
loggedInUnitedStatesQuarterlyAverageDailyActiveUniquesDauqAverage number of identifiable users worldwide who viewed a Reddit page or opened the app within a 24-hour period without being logged into a registered account. This audience is harder to deduplicate and is often reached through search; Reddit will stop reporting the logged-out split beginning with the quarter ending September 30, 2026.
loggedOutGlobalQuarterlyAverageDailyActiveUniquesDauqAverage number of identifiable users outside the United States who viewed a Reddit page or opened the app within a 24-hour period without being logged into a registered account. Logged-out traffic is harder to deduplicate, and Reddit will stop reporting this split beginning with the quarter ending September 30, 2026.
loggedOutRestOfWorldQuarterlyAverageDailyActiveUniquesDauqAverage number of identifiable U.S. users who viewed a Reddit page or opened the app within a 24-hour period without being logged into a registered account. Logged-out traffic is harder to deduplicate, and Reddit will stop reporting this split beginning with the quarter ending September 30, 2026.
loggedOutUnitedStatesQuarterlyAverageDailyActiveUniquesDauqRevenue from licensing access to Reddit content and from products sold directly to users, including Reddit Premium and Reddit Gold. Content-licensing revenue is generally recognized over the license period, while direct-to-user products have remained a much smaller contributor.
otherSourceRevenueQuarterly revenue attributed outside the United States divided by average rest-of-world DAUq. It measures monetization of Reddit's international daily audience; advertising follows impression location while other revenue follows customer billing address.
restOfWorldAverageRevenuePerUserAverage across the quarter of identifiable users outside the United States who viewed a Reddit page or opened the app at least once during each trailing seven-day window. It includes logged-in and logged-out visitors and measures Reddit's international weekly reach.
restOfWorldQuarterlyAverageWeeklyActiveUniquesWauqRevenue from customers with billing addresses outside the United States, including both advertising and Reddit's content-licensing and user-product revenue. This financial-statement geography differs from ARPU's operating view, which locates advertising revenue where impressions are delivered.
restOfWorldRevenueAverage number of identifiable users worldwide who viewed a Reddit page or opened the app at least once in a 24-hour period during the quarter. It combines logged-in and logged-out visitors and is Reddit's primary measure of daily platform usage.
totalGlobalQuarterlyAverageDailyActiveUniquesDauqAverage number of identifiable users outside the United States who viewed a Reddit page or opened the app at least once in a 24-hour period during the quarter. It combines logged-in and logged-out visitors and measures Reddit's international daily audience.
totalRestOfWorldQuarterlyAverageDailyActiveUniquesDauqAverage number of identifiable U.S. users who viewed a Reddit page or opened the app at least once in a 24-hour period during the quarter. It combines logged-in and logged-out visitors and measures Reddit's U.S. daily audience.
totalUnitedStatesQuarterlyAverageDailyActiveUniquesDauqQuarterly U.S. revenue divided by average U.S. DAUq. It measures monetization of Reddit's U.S. daily audience; advertising follows impression location while other revenue follows customer billing address.
unitedStatesAverageRevenuePerUserAverage across the quarter of identifiable U.S. users who viewed a Reddit page or opened the app at least once during each trailing seven-day window. It includes logged-in and logged-out visitors and measures Reddit's U.S. weekly reach.
unitedStatesQuarterlyAverageWeeklyActiveUniquesWauqRevenue from customers with U.S. billing addresses, including both advertising and Reddit's content-licensing and user-product revenue. This financial-statement geography differs from ARPU's operating view, which locates advertising revenue where impressions are delivered.
unitedStatesRevenue