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VizualStocks API
PUBLIC DATA DEFINITIONS

Roblox KPI & segment coverage

Operating KPI and segment definitions available for Roblox (RBLX) through the VizualStocks API.

RBLX11 metric seriesCatalog checked 2026-10-28
Metric catalog API reference Open in the interactive demo

Active metrics 9

SEGMENT

Asia Pacific Including Australia And New Zealand Revenue

Roblox revenue attributed to users whose billing country is in Asia-Pacific, including Australia and New Zealand. Because most Robux purchases are initially deferred and recognized over the life of a paying user, this is recognized revenue rather than the region's current-period purchase activity.

asiaPacificIncludingAustraliaAndNewZealandRevenue
Frequency
quarterly / annual
Reported history
Q1'20 — Q2'26
History endpoint
COMPANY KPI

Average Bookings Per Daily Active User

Roblox bookings for the period divided by average daily active users, measuring monetization across the entire audience, including users who never buy Robux. Changes can reflect both payer spending and the mix between paying and nonpaying accounts, so it is not revenue per user.

averageBookingsPerDailyActiveUser
Frequency
quarterly / annual
Reported history
Q1'18 — Q2'26
History endpoint
COMPANY KPI

Average Bookings Per Monthly Unique Payer

Average bookings generated per monthly unique paying account through Robux purchases and subscriptions. It measures payer monetization rather than audience-wide monetization, and a person paying through multiple Roblox accounts can be counted more than once.

averageBookingsPerMonthlyUniquePayer
Frequency
quarterly / annual
Reported history
Q1'18 — Q2'26
History endpoint
COMPANY KPI

Bookings

Roblox's non-GAAP measure of sales activity, generated almost entirely by one-time and subscription purchases of Robux through payment processors and prepaid cards, plus a small amount of advertising and licensing. Most bookings are initially deferred and become revenue as virtual items are consumed or over the estimated paying-user lifetime, making bookings a timelier measure of current spending than revenue.

bookings
Frequency
quarterly / annual
Reported history
Q1'18 — Q2'26
History endpoint
SEGMENT

Europe Revenue

Roblox revenue attributed to users whose billing country is in Europe. Because most Robux purchases are initially deferred and recognized over the life of a paying user, this is recognized revenue rather than the region's current-period purchase activity.

europeRevenue
Frequency
quarterly / annual
Reported history
Q1'20 — Q2'26
History endpoint
COMPANY KPI

Global Daily Active Users

Average number of registered Roblox accounts that logged in and visited the platform on each day of the period. It measures active accounts rather than unique people because one person can use multiple accounts, and Roblox uses a rolling 24-hour rule to avoid double-counting a session that crosses calendar days.

globalDailyActiveUsers
Frequency
quarterly / annual
Reported history
Q1'18 — Q2'26
History endpoint
COMPANY KPI

Hours Engaged

Aggregate estimated duration of Roblox user sessions during the period, including time in experiences, Roblox Studio, chat, avatar personalization and the Creator Store. The estimate can include some non-active time within sessions, so it measures platform engagement rather than hours of continuous gameplay.

hoursEngaged
Frequency
quarterly / annual
Reported history
Q1'18 — Q2'26
History endpoint
SEGMENT

Rest Of World Revenue

Roblox revenue attributed to users in billing countries outside the United States and Canada, Europe, and Asia-Pacific categories. Because most Robux purchases are initially deferred and recognized over the life of a paying user, this residual geography measures recognized revenue rather than current-period purchases.

restOfWorldRevenue
Frequency
quarterly / annual
Reported history
Q1'20 — Q2'26
History endpoint
SEGMENT

United States And Canada Revenue

Roblox revenue attributed to users whose billing country is the United States or Canada. Because most Robux purchases are initially deferred and recognized over the life of a paying user, this is recognized revenue rather than the region's current-period purchase activity.

unitedStatesAndCanadaRevenue
Frequency
quarterly / annual
Reported history
Q1'20 — Q2'26
History endpoint

Discontinued historical metrics 2

COMPANY KPI

Average New Monthly Unique Payers

Average monthly number of Roblox accounts that made their first platform payment or first prepaid-card redemption during the period. It counts paying accounts rather than people, so one individual using multiple accounts may be counted more than once; Roblox discontinued this separate new-payer disclosure after 2025.

averageNewMonthlyUniquePayers
Frequency
quarterly / annual
Reported history
Q1'18 — Q3'25
History endpoint
COMPANY KPI

Average Returning Monthly Unique Payers

Average monthly number of Roblox accounts that paid or redeemed a prepaid card in the current month and had also paid in an earlier month. It counts accounts rather than people, so one individual may appear more than once; Roblox discontinued this separate returning-payer disclosure after 2025.

averageReturningMonthlyUniquePayers
Frequency
quarterly / annual
Reported history
Q1'18 — Q1'26
History endpoint