Vizual Stocks works best vertically on mobile.
VizualStocks APIOperating KPI and segment definitions available for Pinterest (PINS) through the VizualStocks API.
Pinterest revenue generated from users in Europe, including Russia and Turkey, divided by the average European monthly active users at the beginning and end of the period. It measures regional monetization, which is lower than in the U.S. and Canada because Europe's digital advertising markets are generally less mature.
europeAverageRevenuePerUserAuthenticated Pinterest users in Europe, including Russia and Turkey, who visited the website, opened the app or used a Pinterest browser or site extension at least once in the 30 days ending on the measurement date. Pinterest reports the period-end count, and Shuffles users are included only when they independently meet this activity test.
europeMonthlyActiveUsersPinterest revenue generated by users in Europe, including Russia and Turkey, based on the estimated location where the revenue-generating activity occurred. This user-geography measure is different from the customer billing-address geography in the financial-statement footnote and primarily reflects advertising monetization.
europeRevenuePinterest's worldwide revenue for the period divided by average global monthly active users, calculated from the user counts at the beginning and end of the period. It combines user scale and monetization into one measure, so growth can come from stronger advertising revenue per user even when audience growth differs by region.
globalAverageRevenuePerUserAuthenticated Pinterest users worldwide who visited the website, opened the app or used a Pinterest browser or site extension at least once during the 30 days ending on the measurement date. Pinterest reports the period-end count, and regional figures may not sum exactly to Global because of rounding.
globalMonthlyActiveUsersPinterest revenue generated from users outside the U.S., Canada and Europe divided by average monthly active users in those markets at the beginning and end of the period. This region contains most Pinterest users but monetizes at a much lower rate because many of its digital advertising markets are earlier in their development.
restOfWorldAverageRevenuePerUserAuthenticated Pinterest users outside the U.S., Canada and Europe who visited the website, opened the app or used a Pinterest browser or site extension at least once during the final 30 days of the period. This is Pinterest's largest audience region, although its revenue per user remains far below the more mature U.S., Canadian and European advertising markets.
restOfWorldMonthlyActiveUsersPinterest revenue generated by users outside the United States, Canada and Europe, based on the estimated location of the revenue-generating activity. The region contains most of Pinterest's users but a much smaller share of revenue because its advertising markets generally monetize at lower rates.
restOfWorldRevenuePinterest revenue generated from users in the United States and Canada divided by the average regional monthly active users at the beginning and end of the period. This is Pinterest's highest-monetizing region because of the size and maturity of its digital advertising markets.
unitedStatesAndCanadaAverageRevenuePerUserAuthenticated Pinterest users in the United States and Canada who visited the website, opened the app or used a Pinterest browser or site extension at least once during the 30 days ending on the measurement date. This audience is smaller than Rest of World but generates the highest revenue per user.
unitedStatesAndCanadaMonthlyActiveUsersPinterest revenue generated by users in the United States and Canada, based on the estimated location where the revenue-generating activity occurred. The region contributes the largest share of company revenue because its mature digital advertising markets produce substantially higher ARPU than Europe or Rest of World.
unitedStatesAndCanadaRevenue