Rotate to portrait

Vizual Stocks works best vertically on mobile.

VizualStocks API
PUBLIC DATA DEFINITIONS

ServiceNow KPI & segment coverage

Operating KPI and segment definitions available for ServiceNow (NOW) through the VizualStocks API.

NOW15 metric seriesCatalog checked 2026-10-28

Active metrics 12

SEGMENT

Asia Pacific Revenue

ServiceNow revenue attributed to users located in Asia-Pacific and other markets, including both subscription and professional-services revenue. The measure is based on user location, not the location of ServiceNow's data centers or legal entities.

asiaPacificRevenue
Frequency
quarterly / annual
Reported history
Q1'14 — Q1'26
History endpoint
COMPANY KPI

Average Annual Contract Value Of Customers Above 5 Million

Average annual contract value per ServiceNow customer within the cohort whose individual ACV exceeds $5 million at period end. It equals the aggregate ACV of those large customers divided by the number of customers in the cohort, showing expansion within ServiceNow's biggest accounts rather than new bookings in the quarter.

averageAnnualContractValueOfCustomersAbove5Million
Frequency
quarterly / annual
Reported history
Q1'23 — Q2'26
History endpoint
COMPANY KPI

Current Remaining Performance Obligations

ServiceNow contracted revenue not yet recognized that is expected to become revenue during the next 12 months. It includes deferred revenue and non-cancellable future billings but excludes arrangements billed in arrears, such as certain time-and-materials services.

currentRemainingPerformanceObligations
Frequency
quarterly / annual
Reported history
Q1'18 — Q2'26
History endpoint
COMPANY KPI

Customer Renewal Rate

Percentage of expiring ServiceNow annual contract value retained, calculated as 100% minus ACV from lost customers divided by renewed ACV plus lost-customer ACV. It is ACV-weighted rather than customer-count based and generally excludes ordinary downsells unless most of a customer's ACV is lost.

customerRenewalRate
Frequency
quarterly / annual
Reported history
Q1'14 — Q2'26
History endpoint
COMPANY KPI

Customers With Annual Contract Value Above 5 Million

Number of customers with annual contract value above 5 million at period end.

customersWithAnnualContractValueAbove5Million
Frequency
quarterly / annual
Reported history
Q4'20 — Q2'26
History endpoint
SEGMENT

Digital Workflow Revenue

Through Q4 2024, this series represents ServiceNow subscription revenue from digital-workflow products excluding separately disclosed IT Operations Management products. Beginning in Q1 2025, the stored values switch to total subscription revenue after ServiceNow stopped providing that product split, so the series is not definitionally comparable across the boundary.

digitalWorkflowRevenue
Frequency
quarterly / annual
Reported history
Q1'15 — Q2'26
History endpoint
SEGMENT

Europe Middle East And Africa Revenue

ServiceNow revenue attributed to users located in Europe, the Middle East and Africa, including both subscription and professional-services revenue. The measure is based on user location, not the location of ServiceNow's data centers or legal entities.

europeMiddleEastAndAfricaRevenue
Frequency
quarterly / annual
Reported history
Q1'14 — Q1'26
History endpoint
COMPANY KPI

Non Current Remaining Performance Obligations

ServiceNow contracted revenue not yet recognized that is expected after the next 12 months, calculated as total remaining performance obligations less current RPO. Most of this longer-dated backlog is typically recognized in months 13 through 36.

nonCurrentRemainingPerformanceObligations
Frequency
quarterly / annual
Reported history
Q1'18 — Q2'26
History endpoint
SEGMENT

North America Revenue

ServiceNow revenue attributed to users located in North America, including both subscription and professional-services revenue. The United States accounted for 95% of this regional total in the first half of 2026.

northAmericaRevenue
Frequency
quarterly / annual
Reported history
Q1'14 — Q1'26
History endpoint
SEGMENT

Professional Services And Other Gross Profit

Gross profit ServiceNow reports for professional services and other in its revenue source breakdown, calculated as revenue less the direct costs assigned to that activity and measured in U.S. dollars.

professionalServicesAndOtherGrossProfit
Frequency
quarterly / annual
Reported history
Q1'14 — Q2'26
History endpoint
SEGMENT

Professional Services And Other Revenue

Revenue from ServiceNow implementation, configuration, architecture and optimization services plus customer and partner training. Professional-services revenue is recognized as work is delivered, primarily under time-and-materials arrangements, rather than ratably like cloud subscriptions.

professionalServicesAndOtherRevenue
Frequency
quarterly / annual
Reported history
Q1'14 — Q2'26
History endpoint
SEGMENT

Subscription Gross Profit

Gross profit ServiceNow reports for subscriptions in its revenue source breakdown, calculated as revenue less the direct costs assigned to that activity and measured in U.S. dollars.

subscriptionGrossProfit
Frequency
quarterly / annual
Reported history
Q1'14 — Q2'26
History endpoint

Discontinued historical metrics 3

COMPANY KPI

Average Annual Contract Value Of Customers Above 1 Million

Average annual contract value per ServiceNow customer within the cohort whose individual ACV exceeded $1 million at period end, calculated as the cohort's aggregate ACV divided by its customer count. ServiceNow retired this cohort after Q4 2024 in favor of reporting customers above $5 million in ACV.

averageAnnualContractValueOfCustomersAbove1Million
Frequency
quarterly / annual
Reported history
Q1'19 — Q4'24
History endpoint
COMPANY KPI

Customers With Annual Contract Value Above 1 Million

Number of customers with annual contract value above $1 million at period end.

customersWithAnnualContractValueAbove1Million
Frequency
quarterly / annual
Reported history
Q1'14 — Q4'24
History endpoint
SEGMENT

Information Technology Operations Management Products Revenue

Historical subscription revenue from ServiceNow IT Operations Management products, which help customers discover, monitor and optimize the health and performance of technology infrastructure and services. ServiceNow stopped disclosing this product-level revenue after Q4 2024, so later zero placeholders do not mean the business stopped generating revenue.

informationTechnologyOperationsManagementProductsRevenue
Frequency
quarterly / annual
Reported history
Q1'15 — Q4'24
History endpoint