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VizualStocks APIOperating KPI and segment definitions available for Nike (NKE) through the VizualStocks API.
Revenue from NIKE Brand apparel sold through wholesale partners and NIKE Direct across all geographic segments. It includes NIKE and Jordan products but excludes Converse apparel, which is reported in the separate Converse segment.
apparelRevenueEarnings before interest and taxes from NIKE Brand operations in Asia-Pacific and Latin America, including NIKE and Jordan footwear, apparel and equipment. It is segment profit after cost of sales, marketing, operating overhead and other segment items.
asiaPacificAndLatinAmericaEbitRevenue from NIKE Brand products sold in Asia-Pacific and Latin America through wholesale partners and NIKE Direct. The segment includes NIKE and Jordan footwear, apparel and equipment but excludes Converse.
asiaPacificAndLatinAmericaRevenueEarnings before interest and taxes from Nike's stand-alone Converse segment after product costs, marketing, operating overhead and unusual segment items. Converse designs, sells and licenses casual sneakers, apparel and accessories under brands such as Chuck Taylor and All Star.
converseEbitRevenue from Nike's Converse segment, including wholesale and direct-to-consumer sales of casual sneakers, apparel and accessories plus licensing income. Converse is reported separately from the NIKE Brand geographic segments.
converseRevenueRevenue from NIKE Brand equipment and accessories sold through wholesale partners and NIKE Direct across all geographic segments. It includes NIKE and Jordan products but excludes Converse equipment, which is reported inside the Converse segment.
equipmentRevenueEarnings before interest and taxes from NIKE Brand operations in Europe, the Middle East and Africa, including NIKE and Jordan footwear, apparel and equipment. It is segment profit after cost of sales, marketing, operating overhead and other segment items.
europeMiddleEastAndAfricaEbitRevenue from NIKE Brand products sold in Europe, the Middle East and Africa through wholesale partners and NIKE Direct. The segment includes NIKE and Jordan footwear, apparel and equipment but excludes Converse.
europeMiddleEastAndAfricaRevenueRevenue from NIKE Brand footwear sold through wholesale partners and NIKE Direct across all geographic segments. It includes NIKE and Jordan products but excludes Converse footwear, which is reported in the separate Converse segment.
footwearRevenueEBIT contribution from centrally managed NIKE Brand activities that are not assigned to a geographic segment. It is usually a loss because it carries product creation and design, global NIKE Direct digital operations, enterprise technology and centrally managed brand costs.
globalBrandDivisionsEbitNIKE Brand licensing and other miscellaneous revenue that is not assigned to North America, EMEA, Greater China or Asia-Pacific and Latin America. It is a small centrally managed revenue category rather than a consumer geography.
globalBrandDivisionsRevenueEarnings before interest and taxes from NIKE Brand operations in Greater China, including NIKE and Jordan footwear, apparel and equipment. It is segment profit after cost of sales, marketing, operating overhead and other segment items.
greaterChinaEbitRevenue from NIKE Brand products sold in Greater China through wholesale partners and NIKE Direct. The segment includes NIKE and Jordan footwear, apparel and equipment but excludes Converse.
greaterChinaRevenueEarnings before interest and taxes from NIKE Brand operations in North America, including NIKE and Jordan footwear, apparel and equipment. It is segment profit after cost of sales, marketing, operating overhead and other segment items.
northAmericaEbitRevenue from NIKE Brand products sold in North America through wholesale partners and NIKE Direct. The segment includes NIKE and Jordan footwear, apparel and equipment but excludes Converse.
northAmericaRevenueNike's Corporate EBIT reconciliation, which is generally a loss from unallocated headquarters, insurance, compensation, stock-based compensation and other centrally managed costs. It also includes differences between standard and actual foreign-exchange rates plus centrally managed currency hedging and conversion gains or losses.
otherEbitReconciliationNike's Corporate revenue reconciliation, primarily foreign-currency hedge gains or losses on sales generated by the NIKE Brand geographic segments and Converse but managed centrally. It is not revenue from an undisclosed geographic market and can be negative.
otherRevenue