COMPANY KPI
Approximate Number Of Bitcoins Held
Approximate number of bitcoin held by the company at period end.
approximateNumberOfBitcoinsHeld- Frequency
- quarterly / annual
- Reported history
- Q3'20 — Q2'26
Microstrategy KPI & segment coverage
Operating KPI and segment definitions available for Microstrategy (MSTR) through the VizualStocks API.
MSTR16 metric seriesCatalog checked 2026-10-28
Active metrics 13
SEGMENT
Europe Middle East And Africa Revenue
Revenue from Strategy's enterprise analytics software customers in Europe, the Middle East and Africa. The company's Bitcoin treasury segment produces no revenue, so this geography reflects the Software business.
europeMiddleEastAndAfricaRevenue- Frequency
- quarterly / annual
- Reported history
- Q1'20 — Q2'26
COMPANY KPI
Market Value Of Bitcoin Held Ending Market Price
U.S.-dollar market value of bitcoin held by the company at period end.
marketValueOfBitcoinHeldEndingMarketPrice- Frequency
- quarterly / annual
- Reported history
- Q3'20 — Q2'26
SEGMENT
Other Regions Revenue
Revenue from Strategy's enterprise analytics software customers outside the United States and EMEA, generally in Latin America, Asia-Pacific and Canada. The company's Bitcoin treasury segment produces no revenue.
otherRegionsRevenue- Frequency
- quarterly / annual
- Reported history
- Q1'20 — Q2'26
SEGMENT
Other Services Gross Profit
Gross profit from Strategy's software consulting and education services after the personnel and delivery costs of those engagements. It shows the contribution from professional services before sales, research and corporate expenses.
otherServicesGrossProfit- Frequency
- quarterly / annual
- Reported history
- Q1'20 — Q2'26
SEGMENT
Other Services Revenue
Revenue from consulting and education services that help customers implement and use Strategy's enterprise analytics software. This is services revenue from the Software business, not activity from the Bitcoin treasury segment.
otherServicesRevenue- Frequency
- quarterly / annual
- Reported history
- Q1'20 — Q2'26
SEGMENT
Product License Gross Profit
Gross profit from term and perpetual licenses for Strategy's enterprise analytics software after product-license cost of revenue. License delivery has relatively little direct cost, so this category typically carries a high gross margin.
productLicenseGrossProfit- Frequency
- quarterly / annual
- Reported history
- Q1'20 — Q2'26
SEGMENT
Product Licenses Revenue
Fees from term or perpetual licenses for Strategy's enterprise analytics software installed on-premises or in a customer-managed public cloud. Revenue is recognized when control of the software license transfers to the customer.
productLicensesRevenue- Frequency
- quarterly / annual
- Reported history
- Q1'20 — Q2'26
SEGMENT
Product Support Gross Profit
Gross profit from Strategy's software support contracts after the cost of technical support, software updates and upgrades. It reflects the profitability of maintaining legacy on-premises customers before sales, research and corporate expenses.
productSupportGrossProfit- Frequency
- quarterly / annual
- Reported history
- Q1'20 — Q2'26
SEGMENT
Product Support Revenue
Revenue from technical support plus software updates and upgrades for Strategy customers, generally recognized evenly over one-year contracts. The line has been declining as on-premises customers move to cloud subscriptions.
productSupportRevenue- Frequency
- quarterly / annual
- Reported history
- Q1'20 — Q2'26
SEGMENT
Subscription Services Gross Profit
Gross profit from Strategy's hosted enterprise analytics subscriptions after cloud infrastructure, service personnel and related delivery costs. It measures the contribution from the company's growing cloud software business before sales, research and corporate expenses.
subscriptionServicesGrossProfit- Frequency
- quarterly / annual
- Reported history
- Q1'20 — Q2'26
SEGMENT
Subscription Services Revenue
Revenue from customers' hosted access to Strategy's cloud analytics software, recognized evenly over the contracted service period. Growth is driven largely by migrations from on-premises licenses and support to cloud subscriptions.
subscriptionServicesRevenue- Frequency
- quarterly / annual
- Reported history
- Q1'20 — Q2'26
SEGMENT
United States Revenue
Revenue from Strategy's U.S. enterprise analytics software customers across licenses, cloud subscriptions, product support and consulting or education services. The Bitcoin treasury segment is included in the U.S. region but currently generates no revenue.
unitedStatesRevenue- Frequency
- quarterly / annual
- Reported history
- Q1'20 — Q2'26
Discontinued historical metrics 3
SEGMENT
Europe Middle East And Africa Gross Profit
A configured estimate of gross profit associated with Strategy's Europe, Middle East and Africa revenue. Strategy discloses revenue and long-lived assets by geography, not geographic gross profit, so the zero-only stored series should not be treated as a reported company metric.
europeMiddleEastAndAfricaGrossProfit- Frequency
- quarterly / annual
- Reported history
- Q1'20 — Q3'24
SEGMENT
Other Regions Gross Profit
A configured estimate of gross profit associated with Strategy revenue outside the United States and EMEA. Strategy discloses revenue and long-lived assets by geography, not geographic gross profit, so the zero-only stored series should not be treated as a reported company metric.
otherRegionsGrossProfit- Frequency
- quarterly / annual
- Reported history
- Q1'20 — Q3'24
SEGMENT
United States Gross Profit
A configured estimate of gross profit associated with Strategy's U.S. revenue. Strategy discloses revenue and long-lived assets by geography, not geographic gross profit, so the zero-only stored series should not be treated as a reported company metric.
unitedStatesGrossProfit- Frequency
- quarterly / annual
- Reported history
- Q1'20 — Q3'24