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PUBLIC DATA DEFINITIONS

Altria Group KPI & segment coverage

Operating KPI and segment definitions available for Altria Group (MO) through the VizualStocks API.

MO8 metric seriesCatalog checked 2026-10-28

Active metrics 8

COMPANY KPI

Domestic Cigarette Shipment Volume

Reported domestic cigarette shipments, including promotional units; stored in sticks.

domesticCigaretteShipmentVolume
Frequency
quarterly / annual
Reported history
Q1'25 — Q2'26
History endpoint
COMPANY KPI

Marlboro Retail Share

Marlboro share of the U.S. cigarette retail category, in percentage points.

marlboroRetailShare
Frequency
quarterly / annual
Reported history
Q1'25 — Q2'26
History endpoint
COMPANY KPI

On Retail Share

on! nicotine pouch share of the U.S. oral tobacco retail category, in percentage points.

onRetailShare
Frequency
quarterly / annual
Reported history
Q1'25 — Q2'26
History endpoint
SEGMENT

Oral Tobacco Adjusted Oci

Altria's non-GAAP operating companies income for its moist-smokeless-tobacco and nicotine-pouch business before corporate expenses. It adjusts reported segment profit for designated items such as asset-impairment, exit and implementation costs.

oralTobaccoAdjustedOci
Frequency
quarterly / annual
Reported history
Q1'25 — Q2'26
History endpoint
SEGMENT

Oral Tobacco Revenue Net Excise

Revenue after excise taxes from Altria's U.S. oral-tobacco segment, including Copenhagen and Skoal moist smokeless tobacco and on! oral nicotine pouches.

oralTobaccoRevenueNetExcise
Frequency
quarterly / annual
Reported history
Q1'25 — Q2'26
History endpoint
COMPANY KPI

Oral Tobacco Shipment Volume

Domestic can-equivalent shipments of Copenhagen, Skoal, on! and Altria's other oral products, including promotional units and excluding non-U.S. volume. Each nicotine-pouch can counts as one moist-smokeless-tobacco can regardless of how many pouches it contains.

oralTobaccoShipmentVolume
Frequency
quarterly / annual
Reported history
Q1'25 — Q2'26
History endpoint
SEGMENT

Smokeable Products Adjusted Oci

Altria's non-GAAP operating companies income for the cigarette and cigar business before corporate expenses. It adjusts reported segment profit for designated items such as tobacco litigation and asset-impairment, exit and implementation costs.

smokeableProductsAdjustedOci
Frequency
quarterly / annual
Reported history
Q1'25 — Q2'26
History endpoint
SEGMENT

Smokeable Products Revenue Net Excise

Revenue after excise taxes from Altria's U.S. smokeable-products segment, which comprises cigarettes led by Marlboro and machine-made large cigars led by Black & Mild.

smokeableProductsRevenueNetExcise
Frequency
quarterly / annual
Reported history
Q1'25 — Q2'26
History endpoint