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VizualStocks APIOperating KPI and segment definitions available for Meta Platforms (META) through the VizualStocks API.
Revenue Meta earns from displaying ads across Facebook, Instagram, Messenger and its other advertising surfaces during the period.
advertisingRevenueEstimated unique registered and logged-in people who used at least one of Facebook, Instagram, Messenger or WhatsApp on an average day during the final month of the quarter. Meta models account overlap within and across apps to estimate people rather than accounts and estimates the worldwide DAP error margin at roughly 3%.
familyDailyActivePeopleOperating profit from Facebook, Instagram, Messenger, WhatsApp and Meta's related services after the employee compensation and other costs assigned to that segment. It measures the core apps business before Reality Labs revenue, costs and operating losses.
familyOfAppsOperatingIncomeRevenue from Facebook, Instagram, Messenger, WhatsApp and Meta's related services. It combines advertising with FoA Other revenue such as paid WhatsApp messaging and subscriptions, while excluding Reality Labs hardware, software and content sales.
familyOfAppsRevenueFamily of Apps revenue other than advertising, primarily paid messaging from WhatsApp, subscriptions and smaller product revenue. This is part of FoA rather than a separate Other reportable segment.
otherSegmentRevenueOperating income or loss from Meta's Reality Labs segment, which develops virtual- and augmented-reality hardware, software, content, neural interfaces and related foundational technology. The segment normally records a large loss because research and development spending substantially exceeds current product revenue.
realityLabsOperatingIncomeRevenue from Meta's Reality Labs consumer hardware, such as Meta Quest headsets and AI glasses, plus related software and content. It measures current product sales, not the much larger investment Meta makes in developing future virtual- and augmented-reality technologies.
realityLabsRevenueHistorical average number of registered, logged-in Facebook users in Asia-Pacific who visited Facebook or used Messenger on a given day during the final month of the quarter. It excludes Instagram and WhatsApp users, and Meta stopped reporting this Facebook-only metric after Q4 2023 in favor of Family DAP.
asiaPacificDailyActiveUsersHistorical number of registered, logged-in Facebook users in Asia-Pacific who visited Facebook or used Messenger during the 30 days ending on the measurement date. It excludes Instagram and WhatsApp users, and Meta stopped reporting this Facebook-only metric after Q4 2023 in favor of Family DAP.
asiaPacificMonthlyActiveUsersMeta revenue attributed to users in Asia-Pacific when they generate revenue through an ad impression, digital-goods purchase or hardware shipment. This user-location view differs from Meta's financial-statement geography, which assigns revenue using the customer's billing address.
asiaPacificRevenueHistorical average number of registered, logged-in Facebook users in Europe who visited Facebook or used Messenger on a given day during the final month of the quarter; Meta included Russia and Turkey in this region. The Facebook-only series excludes Instagram and WhatsApp and ended after Q4 2023 in favor of Family DAP.
europeDailyActiveUsersHistorical number of registered, logged-in Facebook users in Europe who visited Facebook or used Messenger during the prior 30 days; Meta included Russia and Turkey in this region. The Facebook-only series excludes Instagram and WhatsApp and ended after Q4 2023 in favor of Family DAP.
europeMonthlyActiveUsersMeta revenue attributed to users in Europe, including Russia and Turkey, when they generate revenue through an ad impression, digital-goods purchase or hardware shipment. This user-location view differs from financial-statement geography based on customer billing addresses.
europeRevenueHistorical quarterly total Meta revenue divided by the average of worldwide Facebook monthly active users at the beginning and end of the quarter. The numerator included revenue from all Meta products while the denominator included only Facebook and Messenger users, and Meta discontinued ARPU after Q4 2023 in favor of Family ARPP.
worldwideAverageRevenuePerUserHistorical worldwide number of registered, logged-in Facebook users who visited Facebook or used Messenger during the 30 days ending on the measurement date. It excludes Instagram and WhatsApp users and was discontinued after Q4 2023 in favor of Family DAP.
totalMonthlyActiveUsersHistorical estimate of unique registered and logged-in people who used at least one of Facebook, Instagram, Messenger or WhatsApp during the prior 30 days, with accounts de-duplicated across apps. Meta stopped reporting MAP after Q4 2023 and now uses Family DAP as its audience-size metric.
familyMonthlyActivePeopleReconciliation adjustment needed to bridge the separately disclosed components of operating income to the consolidated total during the period.
otherOperatingIncomeReconciliationDerived residual needed to reconcile Meta's four disclosed user-geography revenue regions to total revenue. It is not revenue from an additional unnamed market and is normally zero because United States and Canada, Europe, Asia-Pacific and Rest of World cover the full user-geography total.
otherGeographicRevenueHistorical average number of registered, logged-in Facebook users in Africa, Latin America and the Middle East who visited Facebook or used Messenger on a given day during the final month of the quarter. The Facebook-only series excludes Instagram and WhatsApp and ended after Q4 2023 in favor of Family DAP.
restOfWorldDailyActiveUsersHistorical number of registered, logged-in Facebook users in Africa, Latin America and the Middle East who visited Facebook or used Messenger during the prior 30 days. The Facebook-only series excludes Instagram and WhatsApp and ended after Q4 2023 in favor of Family DAP.
restOfWorldMonthlyActiveUsersMeta revenue attributed to users in Africa, Latin America and the Middle East when they generate revenue through an ad impression, digital-goods purchase or hardware shipment. This user-location view differs from financial-statement geography based on customer billing addresses.
restOfWorldRevenueHistorical worldwide average of registered, logged-in Facebook users who visited Facebook or used Messenger on a given day during the final month of the quarter. It is a Facebook engagement measure—not a count of all Meta users—and was discontinued after Q4 2023 in favor of Family DAP.
totalDailyActiveUsersHistorical average number of registered, logged-in Facebook users in the United States and Canada who visited Facebook or used Messenger on a given day during the final month of the quarter. The Facebook-only series excludes Instagram and WhatsApp and ended after Q4 2023 in favor of Family DAP.
unitedStatesAndCanadaDailyActiveUsersHistorical number of registered, logged-in Facebook users in the United States and Canada who visited Facebook or used Messenger during the 30 days ending on the measurement date. The Facebook-only series excludes Instagram and WhatsApp and ended after Q4 2023 in favor of Family DAP.
unitedStatesAndCanadaMonthlyActiveUsersMeta revenue attributed to users in the United States and Canada when they generate revenue through an ad impression, digital-goods purchase or hardware shipment. This user-location view differs from financial-statement geography based on customer billing addresses and historically monetizes at a much higher rate than Meta's other regions.
unitedStatesAndCanadaRevenue