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VizualStocks APIOperating KPI and segment definitions available for McDonald’s (MCD) through the VizualStocks API.
Food and beverage sales recognized by restaurants that McDonald's owns and operates. Unlike franchised revenue, McDonald's records the full customer sale here and also bears the restaurant's food, labor, occupancy and other operating costs.
companyOperatedRestaurantRevenuePeriod-end count of company operated restaurants reported by McDonald's. This is a point-in-time population rather than activity during the period.
companyOperatedRestaurantsRent, royalties and other fees McDonald's earns from franchised restaurants rather than the restaurants' full customer sales. This asset-light revenue is generally tied to franchisee sales and carries a different margin profile from company-operated restaurant sales.
franchisedRestaurantRevenuePeriod-end count of franchised restaurants reported by McDonald's. This is a point-in-time population rather than activity during the period.
franchisedRestaurantsYear-over-year change in constant-currency sales at McDonald's restaurants open at least 13 months, including both company-operated and franchised locations and restaurants temporarily closed. It excludes sales from hyperinflationary markets and is driven by guest counts and average check, so it is not the growth rate of McDonald's reported revenue.
globalComparableSalesGrowthOperating income from McDonald's International Developmental Licensed Markets and Corporate segment. The segment combines nearly fully franchised developmental-license and affiliate markets, including equity investments in China and Japan, with corporate activities, so it is not solely the profit of overseas restaurants.
internationalDevelopmentalLicensedMarketsAndCorporateOperatingIncomeMcDonald's revenue from developmental-license and affiliate markets outside its operated-market segment, together with revenue assigned to Corporate. Major affiliate markets include China and Japan, and approximately 99% of the segment's restaurants are franchised.
internationalDevelopmentalLicensedMarketsAndCorporateRevenueOperating income from McDonald's International Operated Markets segment, which includes countries where the company both operates and franchises restaurants, such as Australia, Canada, France, Germany, Italy, Poland, Spain and the United Kingdom. It is segment profit on McDonald's reported revenue, not profit on total franchisee restaurant sales.
internationalOperatedMarketsOperatingIncomeMcDonald's franchised and company-operated revenue from major international markets including Australia, Canada, France, Germany, Italy, Poland, Spain and the United Kingdom. It excludes the full sales collected by franchisees, even though those restaurant sales influence royalties and rent.
internationalOperatedMarketsRevenueRounding or reconciliation residual between consolidated operating income and the sum of McDonald's three reported segment operating-income amounts. It does not represent a fourth geographic business and is normally zero or immaterial.
otherOperatingIncomeByGeographyRevenue primarily from fees franchisees pay to reimburse McDonald's for technology and digital-platform costs, plus brand-licensing income from consumer packaged goods. This is a disclosed revenue source, not a catch-all residual for unidentified sales.
otherRevenueRounding or reconciliation residual between consolidated revenue and the sum of McDonald's U.S., International Operated Markets, and International Developmental Licensed Markets and Corporate revenue. It does not represent sales from an undisclosed geographic market.
otherRevenueByGeographyYear-over-year growth in sales at all McDonald's restaurants, including sales collected by franchisees as well as company-operated locations. Unlike comparable sales, it also reflects net restaurant openings and includes sales from hyperinflationary markets; the stored series uses reported-currency growth.
systemwideSalesGrowthPeriod-end count of systemwide restaurants reported by McDonald's. This is a point-in-time population rather than activity during the period.
totalSystemwideRestaurantsOperating income from McDonald's U.S. segment, its largest market and approximately 95% franchised by restaurant count. The measure reflects the economics of royalties, rent and company-operated restaurants, but not the full sales or profit retained by franchisees.
unitedStatesOperatingIncomeMcDonald's U.S. revenue from franchised restaurants and company-operated restaurant sales. It excludes the full customer sales retained by U.S. franchisees, so it is much smaller than U.S. systemwide restaurant sales.
unitedStatesRevenue