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VizualStocks API
PUBLIC DATA DEFINITIONS

Honest Company KPI & segment coverage

Operating KPI and segment definitions available for Honest Company (HNST) through the VizualStocks API.

HNST3 metric seriesCatalog checked 2026-10-28
Metric catalog API reference Open in the interactive demo

Discontinued historical metrics 3

COMPANY KPI

All Commodity Volume Acv

Total Honest brand all-commodity-volume weighted retail distribution, expressed in percentage points. Retail locations are weighted by their overall dollar retail sales and count when at least one relevant product unit is scanned in the issuer's stated 13-week window. Historical source windows may end just after the fiscal quarter. Annual entries are directly disclosed year-end observations, not annual averages. This is not store-count penetration, sales market share, category ACV or maximum ACV for an individual SKU.

allCommodityVolumeAcv
Frequency
quarterly / annual
Reported history
Q4'19 — Q4'24
History endpoint
SEGMENT

Digital Revenue

Revenue through Honest's historical Digital channel, including direct-to-consumer Honest.com sales and third-party pure-play ecommerce partners. This excludes websites operated by omnichannel retail partners, which were classified in the historical Retail channel. It is not equivalent to Honest.com-only direct-to-consumer revenue under later reporting.

digitalRevenue
Frequency
quarterly / annual
Reported history
Q4'19 — Q4'23
History endpoint
SEGMENT

Retail Revenue

Revenue through Honest's historical Retail channel: omnichannel retail partners selling through brick-and-mortar stores and their own websites. This excludes Honest.com and third-party pure-play ecommerce partners classified in the historical Digital channel. It is not a physical-store-only revenue measure or the broader Retail category used in later Retail/direct-to-consumer reporting.

retailRevenue
Frequency
quarterly / annual
Reported history
Q4'19 — Q4'23
History endpoint