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VizualStocks APIOperating KPI and segment definitions available for Hims & Hers Health (HIMS) through the VizualStocks API.
Hims & Hers net income adjusted to remove interest, taxes, depreciation and amortization, stock-based compensation, acquisition costs, selected fair-value changes, impairments and specified non-recurring legal costs. Beginning in the second quarter of 2025, the company also excludes payroll taxes triggered by stock-based compensation without recasting prior periods.
adjustedEbitdaTotal Hims & Hers revenue divided by average subscribers for the period and then divided by the number of months. Average subscribers is the mean of beginning- and ending-period subscriber counts, so the metric captures revenue mix and pricing across online and wholesale channels rather than a single customer's monthly bill.
monthlyRevenuePerAverageSubscriberPeriod-end subscribers whose Hims & Hers treatment is not classified as a personalized plan developed by a licensed provider for the individual's specific needs. The count represents standard offerings and complements the personalized-treatment subscriber total rather than counting all company subscriptions.
nonPersonalizedTreatmentPlanSubscribersPeriod-end subscribers using Hims & Hers treatment plans developed by licensed providers for the specific needs of individual customers, which may include compounded formulations. This cohort spans specialties such as weight loss and dermatology and is a key driver of the company's higher revenue per subscriber.
personalizedTreatmentPlanSubscribersSales of products and services by Hims & Hers consolidated legal entities operating outside the United States. The total includes acquired international platforms and is based on the entity's operating jurisdiction, not the customer's location.
restOfTheWorldRevenuePeriod-end number of unique Hims & Hers customers with at least one active, automatically recurring subscription; a customer with several subscriptions is counted once. One-time purchasers are excluded, and subscriptions that have not been paid on their contracted billing cadence are not counted.
subscriptionsSales of products and services by Hims & Hers consolidated legal entities operating in U.S. jurisdictions, including prescription and non-prescription products, consultations and related support. Attribution follows the entity's operating jurisdiction rather than the customer's location.
unitedStatesRevenueHistorical Online Revenue divided by Net Orders, measuring recognized online revenue per order after refunds, credits, chargebacks and GAAP revenue adjustments. Hims & Hers stopped reporting this KPI after 2024 as subscriptions and revenue per subscriber became more representative of the business.
averageOrderValueOnline Revenue divided by the average of beginning- and ending-period subscribers and then by the number of months in the period. Hims & Hers retired the metric after 2025 because acquisitions and non-online revenue made total Monthly Revenue per Average Subscriber more representative.
monthlyOnlineRevenuePerAverageSubscriberHistorical count of online customer orders after subtracting refunds, credits, chargebacks and other negative transactions, excluding GAAP revenue-recognition adjustments. Hims & Hers stopped reporting the KPI after 2024 as its recurring-subscription model made subscriber measures more useful.
netOrdersSales of products and services directly to consumers through Hims & Hers websites and mobile apps, net of refunds, credits and chargebacks and including GAAP deferral and returns-reserve adjustments. Most of this revenue is subscription based, but it also includes one-time purchases.
onlineRevenueSales of non-prescription Hims & Hers products to retailers under wholesale agreements and to third-party platforms under consignment arrangements. It represents physical and third-party distribution rather than prescription telehealth or direct online subscriptions.
wholesaleRevenue