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PUBLIC DATA DEFINITIONS

Alphabet KPI & segment coverage

Operating KPI and segment definitions available for Alphabet (GOOGL) through the VizualStocks API.

GOOGL20 metric seriesCatalog checked 2026-10-28
Metric catalog API reference Open in the interactive demo

Active metrics 20

SEGMENT

Alphabet Activities Operating Income

Operating loss from Alphabet-level activities that are not allocated to Google Services, Google Cloud or Other Bets, primarily centralized shared artificial-intelligence research and general AI model development. The line also includes costs for certain corporate initiatives and philanthropy, so it is a company-level expense pool rather than a revenue-producing segment.

alphabetActivitiesOperatingIncome
Frequency
quarterly / annual
Reported history
Q1'20 — Q2'26
Unit
USD
History endpoint
SEGMENT

Asia Pacific Revenue

Alphabet revenue attributed to customers in the Asia-Pacific region based on customer addresses. It combines Google advertising, subscriptions, devices, Cloud and other revenue rather than representing a separate operating segment.

asiaPacificRevenue
Frequency
quarterly / annual
Reported history
Q4'18 — Q2'26
Unit
USD
History endpoint
COMPANY KPI

Cost per Click Change

Year-over-year change in Alphabet's aggregate cost per click for Google Search & other advertising, calculated as click-driven revenue divided by paid clicks. The rate moves with advertiser bidding and the mix of geographies, devices, properties and ad formats.

costPerClickChange
Frequency
quarterly / annual
Reported history
Q1'20 — Q2'26
Unit
percent
History endpoint
COMPANY KPI

Cost per Impression Change

Year-over-year change in Alphabet's aggregate cost per impression for Google Network advertising, calculated from impression- and click-based network revenue divided by impressions. It reflects advertiser demand and the mix of publishers, properties, countries and ad formats.

costPerImpressionChange
Frequency
quarterly / annual
Reported history
Q1'20 — Q2'26
Unit
percent
History endpoint
SEGMENT

Europe Middle East and Africa Revenue

Alphabet revenue attributed to customers in Europe, the Middle East and Africa based on customer addresses. It combines Google advertising, subscriptions, devices, Cloud and other revenue rather than representing a separate operating segment.

europeMiddleEastAndAfricaRevenue
Frequency
quarterly / annual
Reported history
Q4'18 — Q2'26
Unit
USD
History endpoint
SEGMENT

Google Cloud Operating Income

Operating profit or loss from Google Cloud, including Google Cloud Platform, Google Workspace and related enterprise services after allocated infrastructure, data-center, employee and other segment costs. The metric shows whether growth in enterprise cloud and AI revenue is translating into segment earnings.

googleCloudOperatingIncome
Frequency
quarterly / annual
Reported history
Q1'20 — Q2'26
Unit
USD
History endpoint
SEGMENT

Google Cloud Revenue

Revenue from Google Cloud Platform consumption and subscriptions, Google Workspace subscriptions and other enterprise services. It includes infrastructure, data analytics, cybersecurity and AI offerings such as Vertex AI and Gemini Enterprise alongside Workspace products including Gmail, Docs, Drive and Meet.

googleCloudRevenue
Frequency
quarterly / annual
Reported history
Q4'18 — Q2'26
Unit
USD
History endpoint
SEGMENT

Google Network Revenue

Advertising revenue generated when Alphabet places ads on third-party publisher properties through products such as AdSense, AdMob and Google Ad Manager. Alphabet shares a portion with those publishers as traffic acquisition costs, making this economically different from ads on Google's owned properties.

googleNetworkRevenue
Frequency
quarterly / annual
Reported history
Q4'18 — Q2'26
Unit
USD
History endpoint
SEGMENT

Google Search and Other Revenue

Advertising revenue from Google Search results and other Google-owned properties such as Gmail, Maps and Play. It includes traffic obtained through search distribution partners and is driven by both paid-click volume and the revenue earned per click.

googleSearchAndOtherRevenue
Frequency
quarterly / annual
Reported history
Q4'18 — Q2'26
Unit
USD
History endpoint
SEGMENT

Google Services Operating Income

Operating profit from Google Services, the segment containing Search, YouTube, Android, Chrome, Maps, Play, devices and related advertising and consumer services. It reflects traffic-acquisition payments, content costs, device costs and allocated infrastructure and employee expenses as well as the segment's revenue.

googleServicesOperatingIncome
Frequency
quarterly / annual
Reported history
Q1'20 — Q2'26
Unit
USD
History endpoint
SEGMENT

Google Subscriptions, Platforms, and Devices Revenue

Google Services revenue from consumer subscriptions, app-platform fees and devices. It includes offerings such as YouTube TV, Music, Premium and NFL Sunday Ticket, Google One, Play app and in-app purchases, and Pixel-family hardware.

googleSubscriptionsPlatformsAndDevicesRevenue
Frequency
quarterly / annual
Reported history
Q4'18 — Q2'26
Unit
USD
History endpoint
SEGMENT

Hedging Revenue

Foreign-currency cash-flow hedge gains or losses recognized in Alphabet's consolidated revenue to reduce the effect of exchange-rate movements on forecast international sales. The adjustment sits outside the operating segments and can be positive or negative.

hedgingRevenue
Frequency
quarterly / annual
Reported history
Q4'18 — Q2'26
Unit
USD
History endpoint
COMPANY KPI

Impressions Change

Year-over-year change in ad impressions served on Google Network partner properties through products such as AdMob, AdSense and Google Ad Manager. It measures ad-display volume outside Google's owned properties, not revenue or pricing per impression.

impressionsChange
Frequency
quarterly / annual
Reported history
Q1'20 — Q2'26
Unit
percent
History endpoint
SEGMENT

Other Americas Revenue

Alphabet revenue attributed to customers in Canada and Latin America based on customer addresses, excluding the separately reported United States. It combines revenue from advertising, subscriptions, devices, Cloud and other businesses.

otherAmericasRevenue
Frequency
quarterly / annual
Reported history
Q4'18 — Q2'26
Unit
USD
History endpoint
SEGMENT

Other Bets Operating Income

Operating profit or loss from Alphabet's Other Bets, including Waymo's autonomous-transportation business and a portfolio of earlier-stage ventures. The line is typically a loss because commercial revenue remains small relative to research, engineering and scaling costs.

otherBetsOperatingIncome
Frequency
quarterly / annual
Reported history
Q1'20 — Q2'26
Unit
USD
History endpoint
SEGMENT

Other Bets Revenue

Revenue from Alphabet's businesses outside Google, led by autonomous transportation services from Waymo and supplemented by internet and other early-stage offerings. It excludes Google advertising, subscriptions and Cloud revenue.

otherBetsRevenue
Frequency
quarterly / annual
Reported history
Q4'18 — Q2'26
Unit
USD
History endpoint
COMPANY KPI

Paid Clicks Change

Year-over-year change in clicks on ads served through Google Search & other, including Search and Google-owned properties such as Gmail, Maps and Play. It is an advertising-engagement volume measure and does not indicate the revenue earned per click.

paidClicksChange
Frequency
quarterly / annual
Reported history
Q1'20 — Q2'26
Unit
percent
History endpoint
COMPANY KPI

Traffic Acquisition Costs

Payments to distribution partners that make Google Search available or set it as a default, plus amounts shared with Google Network publishers for ads placed on their properties. These traffic acquisition costs are a major expense required to generate Search and Network advertising revenue.

trafficAcquisitionCosts
Frequency
quarterly / annual
Reported history
Q1'20 — Q2'26
Unit
USD
History endpoint
SEGMENT

United States Revenue

Alphabet revenue attributed to customers in the United States based on customer addresses. It combines Google advertising, subscriptions, devices, Cloud and other revenue rather than representing a separate operating segment.

unitedStatesRevenue
Frequency
quarterly / annual
Reported history
Q4'18 — Q2'26
Unit
USD
History endpoint
SEGMENT

YouTube Advertising Revenue

Revenue from ads served on YouTube, including video and other advertising formats. It excludes YouTube TV, Music, Premium and NFL Sunday Ticket subscription revenue, which Alphabet reports in Google subscriptions, platforms and devices.

youTubeAdvertisingRevenue
Frequency
quarterly / annual
Reported history
Q4'18 — Q2'26
Unit
USD
History endpoint