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VizualStocks APIOperating KPI and segment definitions available for Etsy (ETSY) through the VizualStocks API.
Buyer accounts identified by unique email address that made at least one purchase on an Etsy marketplace during the trailing 12 months. A person can have multiple accounts and can be counted separately on Etsy and Depop.
activeBuyersSeller accounts identified by unique email address that had a sale or incurred a marketplace or services charge during the trailing 12 months. One person can operate multiple accounts and can count separately on each Etsy marketplace.
activeSellersDollar value of items sold across Etsy's marketplaces during the period, excluding shipping fees and net of refunds. Gross merchandise sales are marketplace volume, not Etsy revenue.
grossMerchandiseSalesRequired fees Etsy collects from marketplace activity, primarily transaction fees including Offsite Ads, payment-processing fees, listing fees and seller set-up fees. This is Etsy's take from transactions, not the full value of merchandise sold.
marketplaceRevenuePercentage of Etsy gross merchandise sales from transactions in which the seller's billing address or the buyer's shipping address was outside the United States.
percentNonUnitedStatesGrossMerchandiseSalesFees from optional services Etsy sells primarily to marketplace sellers, led by on-site advertising and shipping labels. Unlike marketplace revenue, these services are add-ons intended to help sellers promote and fulfill orders.
servicesRevenueHistorical Etsy revenue outside its Marketplace and Services categories under the company's pre-2019 presentation. Etsy eliminated this standalone category in its 2019 recast and reclassified the applicable amounts into Marketplace revenue.
otherRevenue