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VizualStocks APIOperating KPI and segment definitions available for DraftKings (DKNG) through the VizualStocks API.
Average monthly count of unique users with at least one real-money paid engagement across DraftKings Sportsbook, iGaming, fantasy sports, lottery courier, prediction markets or other products. Depositing without playing does not qualify, while play funded only by eligible promotional credits can qualify.
averageMonthlyUniquePayersDraftKings' average monthly revenue for the reporting period divided by average Monthly Unique Payers over the same period. It measures monetization across the product portfolio and is affected by betting outcomes, product mix and promotions.
averageRevenuePerMonthlyUniquePayerIncome attributable to markets outside the company's home country before income taxes during the period.
internationalIncomeBeforeTaxIncome or loss before tax that DraftKings does not assign to its separately presented U.S. or international geography in the applicable historical disclosure. It is a geographic reconciliation line rather than revenue from another gaming product.
otherIncomeBeforeTaxByGeographyDraftKings revenue outside Sportsbook and iGaming, including daily fantasy sports, Pick6, the Jackpocket digital lottery courier, prediction markets and other offerings in applicable periods.
otherProductsRevenueIncome attributable to United States before income taxes during the period.
unitedStatesIncomeBeforeTaxRevenue from designing, developing and licensing sports-betting and online-casino software to external operators. DraftKings has wound down much of this third-party activity, making it primarily a historical revenue stream.
gamingSoftwareRevenueRevenue from DraftKings' online real-money gaming products, principally Sportsbook wagering and iGaming casino games in jurisdictions where they are legal. Revenue reflects customer losses net of payouts and relevant incentives rather than the full amount wagered.
onlineGamingRevenue