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PUBLIC DATA DEFINITIONS

Carvana KPI & segment coverage

Operating KPI and segment definitions available for Carvana (CVNA) through the VizualStocks API.

CVNA17 metric seriesCatalog checked 2026-10-28

Active metrics 17

SEGMENT

Net Retail Vehicle Revenue

Revenue from Carvana's retail vehicle sales, including delivery charges and service revenue from partner inventory sold through its marketplace when presented net. It excludes financing and other complementary-product revenue.

netRetailVehicleRevenue
Frequency
quarterly / annual
Reported history
Q1'16 — Q2'26
History endpoint
SEGMENT

Other Gross Profit

Profit from Carvana's financing and complementary products, principally gains on vehicle-loan sales, commissions on vehicle service contracts, GAP coverage and insurance, and interest income. These products are generally recorded with no associated cost of sales, so their revenue also represents gross profit.

otherGrossProfit
Frequency
quarterly / annual
Reported history
Q1'16 — Q2'26
History endpoint
COMPANY KPI

Other Gross Profit Per Unit

Carvana's financing and complementary-product gross profit divided by retail vehicles sold. It shows the ancillary profit earned per retail sale from loan monetization, protection products, insurance and related interest.

otherGrossProfitPerUnit
Frequency
quarterly / annual
Reported history
Q1'16 — Q2'26
History endpoint
SEGMENT

Other Revenue

Revenue from Carvana's financing and complementary products, including gains on vehicle-loan sales, commissions on vehicle service contracts, GAP coverage and insurance, and interest income. Carvana generally recognizes these activities without an associated cost of sales.

otherRevenue
Frequency
quarterly / annual
Reported history
Not specified — Not specified
History endpoint
SEGMENT

Other Sales And Revenue

Carvana revenue outside retail and wholesale vehicle sales, principally loan-sale gains, vehicle service contract, GAP and insurance commissions, and interest income. This is the historical sales-and-revenue label for the company's financing and complementary-product stream.

otherSalesAndRevenue
Frequency
quarterly / annual
Reported history
Q1'16 — Q2'26
History endpoint
SEGMENT

Others Gross Profit

Profit from Carvana's financing and complementary products, principally gains on vehicle-loan sales, protection-product and insurance commissions, and interest income. This alternate historical label covers the same ancillary stream generally recorded without cost of sales.

othersGrossProfit
Frequency
quarterly / annual
Reported history
Q3'17 — Q4'23
History endpoint
SEGMENT

Retail Vehicle Gross Profit

Gross profit from Carvana's retail vehicle sales after subtracting the vehicle's acquisition cost and direct reconditioning and transportation costs from retail sales revenue.

retailVehicleGrossProfit
Frequency
quarterly / annual
Reported history
Q1'16 — Q2'26
History endpoint
COMPANY KPI

Retail Vehicle Gross Profit Per Unit

Carvana's retail vehicle gross profit divided by retail vehicles sold. It measures the front-end vehicle margin per retail sale before financing and complementary-product profit.

retailVehicleGrossProfitPerUnit
Frequency
quarterly / annual
Reported history
Q1'16 — Q2'26
History endpoint
COMPANY KPI

Retail Vehicle Unit Sales

Number of retail vehicle sold during the period, as reported by Carvana. This is a unit or activity count, not a monetary value.

retailVehicleUnitSales
Frequency
quarterly / annual
Reported history
Q1'16 — Q2'26
History endpoint
COMPANY KPI

Retail Vehicles Per Unit Selling Price

Average retail vehicle revenue per vehicle Carvana sold during the period. It reflects vehicle pricing and the revenue presentation for partner inventory, but excludes financing and complementary products.

retailVehiclesPerUnitSellingPrice
Frequency
quarterly / annual
Reported history
Q1'16 — Q2'26
History endpoint
SEGMENT

Wholesale Gross Profit

Gross profit from Carvana's owned wholesale vehicles plus its wholesale marketplace. It combines margin on trade-ins and other vehicles sold wholesale with marketplace fees less the platform costs assigned to those transactions.

wholesaleGrossProfit
Frequency
quarterly / annual
Reported history
Q1'16 — Q2'26
History endpoint
COMPANY KPI

Wholesale Gross Profit Per Unit

Carvana's combined wholesale gross profit divided by wholesale vehicles sold, including both owned wholesale vehicles and third-party marketplace units. It captures inventory margin and marketplace economics in one per-unit measure.

wholesaleGrossProfitPerUnit
Frequency
quarterly / annual
Reported history
Q1'16 — Q2'26
History endpoint
COMPANY KPI

Wholesale Marketplace Units Sold

Vehicles sold through Carvana's ADESA wholesale marketplace on behalf of third-party sellers. These units generate auction and marketplace fees rather than the full vehicle sale price recognized on Carvana-owned wholesale inventory.

wholesaleMarketplaceUnitsSold
Frequency
quarterly / annual
Reported history
Q2'22 — Q1'26
History endpoint
SEGMENT

Wholesale Sales And Revenue

Revenue from Carvana's wholesale business, including sales of trade-ins and other vehicles that do not meet retail inventory criteria plus fees earned on third-party marketplace transactions.

wholesaleSalesAndRevenue
Frequency
quarterly / annual
Reported history
Q1'16 — Q2'26
History endpoint
COMPANY KPI

Wholesale Vehicle Gross Profit Per Unit

Gross profit on Carvana-owned wholesale vehicles divided by the number of those vehicles sold. Unlike total wholesale gross profit per unit, it excludes third-party marketplace units and marketplace gross profit.

wholesaleVehicleGrossProfitPerUnit
Frequency
quarterly / annual
Reported history
Q1'16 — Q2'26
History endpoint
COMPANY KPI

Wholesale Vehicle Unit Sales

Number of wholesale vehicle sold during the period, as reported by Carvana. This is a unit or activity count, not a monetary value.

wholesaleVehicleUnitSales
Frequency
quarterly / annual
Reported history
Q1'16 — Q2'26
History endpoint
COMPANY KPI

Wholesale Vehicles Per Unit Selling Price

Average sales revenue per Carvana-owned wholesale vehicle sold, generally vehicles acquired through trade-ins or other channels that were not placed in retail inventory. It excludes third-party marketplace units because Carvana records fees, not the vehicle's full selling price, for those transactions.

wholesaleVehiclesPerUnitSellingPrice
Frequency
quarterly / annual
Reported history
Q1'16 — Q2'26
History endpoint