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PUBLIC DATA DEFINITIONS

Coupang KPI & segment coverage

Operating KPI and segment definitions available for Coupang (CPNG) through the VizualStocks API.

CPNG9 metric seriesCatalog checked 2026-10-28

Active metrics 9

SEGMENT

Developing Offerings Adjusted EBITDA

Adjusted EBITDA or loss from Coupang's newer businesses, including Eats restaurant delivery, Play streaming, fintech, Taiwan retail, related advertising and Farfetch luxury fashion. The measure excludes interest, taxes, depreciation, stock compensation, impairments and specified non-operating items.

developingOfferingsAdjustedEbitda
Frequency
quarterly / annual
Reported history
Q1'21 — Q2'26
History endpoint
SEGMENT

Developing Offerings Revenue

Revenue from Coupang's newer businesses, including Farfetch, Eats restaurant delivery, Taiwan retail, Play streaming, fintech and advertising associated with those offerings.

developingOfferingsRevenue
Frequency
quarterly / annual
Reported history
Q1'21 — Q2'26
History endpoint
SEGMENT

Net Retail Sales Revenue

Revenue from online sales of inventory owned by Coupang, recognized when products are delivered to customers. It excludes merchant commissions and service fees where Coupang does not own the goods.

netRetailSalesRevenue
Frequency
quarterly / annual
Reported history
Q1'20 — Q2'26
History endpoint
SEGMENT

Other Service Revenue

Coupang revenue from services outside owned-inventory retail and separately reported merchant services, including restaurant ordering and delivery, advertising, WOW memberships and other platform offerings as applicable.

otherServiceRevenue
Frequency
quarterly / annual
Reported history
Q1'20 — Q1'25
History endpoint
COMPANY KPI

Product Commerce Active Customers

Customers identified by unique email address who placed at least one order directly through Coupang's Product Commerce apps or websites during the reported quarter. The period-end measure gains new purchasers and loses prior customers who did not order that quarter.

productCommerceActiveCustomers
Frequency
quarterly / annual
Reported history
Q1'20 — Q2'26
History endpoint
SEGMENT

Product Commerce Adjusted EBITDA

Adjusted EBITDA from Coupang's core Korean owned-inventory retail, third-party marketplace, Rocket Fresh grocery, related advertising and WOW membership business. It excludes interest, taxes, depreciation, stock compensation, impairments and specified non-operating items.

productCommerceAdjustedEbitda
Frequency
quarterly / annual
Reported history
Q1'21 — Q2'26
History endpoint
SEGMENT

Product Commerce Revenue

Revenue from Coupang's core Korean retail and marketplace businesses, including owned-inventory sales, Rocket Fresh, merchant commissions and fulfillment fees, advertising and WOW memberships.

productCommerceRevenue
Frequency
quarterly / annual
Reported history
Q1'21 — Q2'26
History endpoint
SEGMENT

Third Party Merchant Services Revenue

Commissions, advertising and delivery fees earned from merchants and restaurants selling through Coupang's online businesses. Coupang records the service fee rather than merchandise value because it does not own the inventory in these transactions.

thirdPartyMerchantServicesRevenue
Frequency
quarterly / annual
Reported history
Q1'20 — Q1'25
History endpoint
COMPANY KPI

Total Net Revenues Per Product Commerce Active Customer

Product Commerce net revenue for the quarter divided by Product Commerce customers who ordered at least once during that quarter. It reflects both purchase frequency and customer spending, but can be diluted when many new customers enter the denominator.

totalNetRevenuesPerProductCommerceActiveCustomer
Frequency
quarterly / annual
Reported history
Q1'20 — Q2'26
History endpoint