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PUBLIC DATA DEFINITIONS

CarGurus KPI & segment coverage

Operating KPI and segment definitions available for CarGurus (CARG) through the VizualStocks API.

CARG27 metric seriesCatalog checked 2026-10-28
Metric catalog API reference Open in the interactive demo

Active metrics 10

COMPANY KPI

International Average Monthly Sessions Ga 4

Average monthly international CarGurus distinct website visits containing a visitor action, ending when the browser closes or after 30 minutes of inactivity; duplicate native-app webview sessions are removed. Values use Google Analytics 4 and are not comparable with pre-July 2024 Google Universal Analytics; U.K. consent requirements changed international measurement from January 2026.

internationalAverageMonthlySessionsGA4
Frequency
quarterly / annual
Reported history
Q3'24 — Q2'26
History endpoint
COMPANY KPI

International Average Monthly Unique Users Ga 4

Average monthly international CarGurus website users taking a visitor action, with different devices or browsers potentially counted separately. Values use Google Analytics 4 and are not comparable with pre-July 2024 Google Universal Analytics; U.K. consent requirements changed international measurement from January 2026.

internationalAverageMonthlyUniqueUsersGA4
Frequency
quarterly / annual
Reported history
Q3'24 — Q2'26
History endpoint
COMPANY KPI

International Paying Dealers

Number of international dealer accounts with an active paid CarGurus subscription at period end, using the paying-dealer methodology introduced with the 2020 enterprise system upgrade. Earlier observations are included only when explicitly recast by the issuer.

internationalPayingDealers
Frequency
quarterly / annual
Reported history
Q3'19 — Q2'26
History endpoint
COMPANY KPI

International Quarterly Average Revenue Per Subscribing Dealer

CarGurus international QARSD: revenue primarily from subscription products during the trailing quarter divided by the average paying-dealer count at the current and prior quarter ends. This quarterly rate is separate from the former trailing-year AARSD measure.

internationalQuarterlyAverageRevenuePerSubscribingDealer
Frequency
quarterly / annual
Reported history
Q4'19 — Q2'26
History endpoint
SEGMENT

International Revenue

CarGurus marketplace revenue from customers outside the U.S., including its international dealer subscription and advertising activities. This is also the international marketplace revenue reported in the former Other segment category.

internationalRevenue
Frequency
quarterly / annual
Reported history
Q3'16 — Q2'26
History endpoint
SEGMENT

United States Continuing Operations Revenue

CarGurus revenue from U.S. customers in continuing operations, excluding the discontinued CarOffer transactions business. Historical values are included only where the issuer explicitly recasts this geographic revenue presentation.

unitedStatesContinuingOperationsRevenue
Frequency
quarterly / annual
Reported history
Q4'24 — Q2'26
History endpoint
COMPANY KPI

Us Average Monthly Sessions Ga 4

Average monthly U.S. CarGurus distinct website visits containing a visitor action, ending when the browser closes or after 30 minutes of inactivity; duplicate native-app webview sessions are removed. Values use Google Analytics 4 and are not comparable with pre-July 2024 Google Universal Analytics; U.K. consent requirements changed international measurement from January 2026.

usAverageMonthlySessionsGA4
Frequency
quarterly / annual
Reported history
Q3'24 — Q2'26
History endpoint
COMPANY KPI

Us Average Monthly Unique Users Ga 4

Average monthly U.S. CarGurus website users taking a visitor action, with different devices or browsers potentially counted separately. Values use Google Analytics 4 and are not comparable with pre-July 2024 Google Universal Analytics; U.K. consent requirements changed international measurement from January 2026.

usAverageMonthlyUniqueUsersGA4
Frequency
quarterly / annual
Reported history
Q3'24 — Q2'26
History endpoint
COMPANY KPI

Us Paying Dealers

Number of U.S. dealer accounts with an active paid CarGurus subscription at period end, using the paying-dealer methodology introduced with the 2020 enterprise system upgrade. Earlier observations are included only when explicitly recast by the issuer.

usPayingDealers
Frequency
quarterly / annual
Reported history
Q3'19 — Q2'26
History endpoint
COMPANY KPI

Us Quarterly Average Revenue Per Subscribing Dealer

CarGurus U.S. QARSD: revenue primarily from subscription products during the trailing quarter divided by the average paying-dealer count at the current and prior quarter ends. This quarterly rate is separate from the former trailing-year AARSD measure.

usQuarterlyAverageRevenuePerSubscribingDealer
Frequency
quarterly / annual
Reported history
Q4'19 — Q2'26
History endpoint

Discontinued historical metrics 17

SEGMENT

Advertising And Other Revenue

CarGurus historical revenue from advertising sold to automotive manufacturers and other advertisers, plus other revenue outside marketplace subscriptions. This is the issuer’s predecessor revenue category, not the international Other segment category.

advertisingAndOtherRevenue
Frequency
quarterly / annual
Reported history
Q3'16 — Q4'20
History endpoint
SEGMENT

Dealer To Dealer Revenue

CarOffer revenue attributed to Dealer-to-Dealer services and products in CarGurus’ service/product disaggregation. It includes amounts presented within both wholesale and product revenue and is not an alias for wholesale fee revenue.

dealerToDealerRevenue
Frequency
quarterly / annual
Reported history
Q3'21 — Q3'25
History endpoint
SEGMENT

Digital Wholesale Income From Operations

Income or loss from operations of CarGurus’ former Digital Wholesale segment category, using the issuer’s segment profit measure. It includes segment-specific costs and depreciation and amortization, with allocations as disclosed in the segment note.

digitalWholesaleIncomeFromOperations
Frequency
quarterly / annual
Reported history
Q4'21 — Q3'25
History endpoint
SEGMENT

Digital Wholesale Revenue

Revenue of CarGurus’ former Digital Wholesale segment from CarOffer Dealer-to-Dealer and Instant Max Cash Offer services and products. CarOffer’s transactions business was wound down in 2025 and reclassified as discontinued operations.

digitalWholesaleRevenue
Frequency
quarterly / annual
Reported history
Q4'21 — Q3'25
History endpoint
SEGMENT

Instant Max Cash Offer Revenue

CarOffer revenue attributed to Sell My Car – Instant Max Cash Offer services and products in CarGurus’ service/product disaggregation. It includes amounts presented within both wholesale and product revenue and is not an alias for gross vehicle product revenue.

instantMaxCashOfferRevenue
Frequency
quarterly / annual
Reported history
Q3'21 — Q3'25
History endpoint
COMPANY KPI

International Average Annual Revenue Per Subscribing Dealer

CarGurus international AARSD under its former methodology: marketplace subscription revenue during the trailing twelve months divided by average subscribing dealers over that period. It is a trailing-year rate observed at period end and was replaced by QARSD in 2020.

internationalAverageAnnualRevenuePerSubscribingDealer
Frequency
quarterly / annual
Reported history
Q4'16 — Q1'20
History endpoint
COMPANY KPI

International Legacy Paying Dealers

Number of international paying CarGurus dealers at period end under the methodology used before the 2020 enterprise system upgrade. Unrecast predecessor counts are kept separate from the updated paying-dealer series.

internationalLegacyPayingDealers
Frequency
quarterly / annual
Reported history
Q3'16 — Q1'20
History endpoint
SEGMENT

International Legacy Segment Income From Operations

Income or loss from operations of CarGurus’ International segment under its former United States/International segment reporting structure. This predecessor series is preserved separately from the U.S. Marketplace/Digital Wholesale/Other structure introduced in 2022.

internationalLegacySegmentIncomeFromOperations
Frequency
quarterly / annual
Reported history
Q3'16 — Q3'21
History endpoint
SEGMENT

Marketplace Revenue

CarGurus revenue from marketplace services across its U.S. and international businesses, including dealer subscriptions, advertising and financing partnerships. This historical service/product disaggregation excludes Dealer-to-Dealer and Instant Max Cash Offer revenue.

marketplaceRevenue
Frequency
quarterly / annual
Reported history
Q4'20 — Q3'25
History endpoint
SEGMENT

Marketplace Subscription Revenue

CarGurus revenue from paid dealer subscriptions to marketplace listings and related subscription products under its historical revenue presentation. This predecessor category was later incorporated into the broader Marketplace revenue line.

marketplaceSubscriptionRevenue
Frequency
quarterly / annual
Reported history
Q3'16 — Q4'20
History endpoint
SEGMENT

Other Income From Operations

Income or loss from operations of CarGurus’ former Other international marketplace segment category, using the issuer’s segment profit measure. It includes segment-specific costs and depreciation and amortization, with allocations as disclosed in the segment note.

otherIncomeFromOperations
Frequency
quarterly / annual
Reported history
Q4'21 — Q3'25
History endpoint
SEGMENT

United States Legacy Segment Income From Operations

Income or loss from operations of CarGurus’ U.S. segment under its former United States/International segment reporting structure. This predecessor series is preserved separately from the U.S. Marketplace/Digital Wholesale/Other structure introduced in 2022.

unitedStatesLegacySegmentIncomeFromOperations
Frequency
quarterly / annual
Reported history
Q3'16 — Q3'21
History endpoint
SEGMENT

United States Revenue

CarGurus revenue from U.S. customers under the historical all-operations geographic presentation, including CarOffer after its acquisition. This series ends at the discontinued-operations reporting change in 2025; recast continuing-operations U.S. revenue is maintained separately.

unitedStatesRevenue
Frequency
quarterly / annual
Reported history
Q3'16 — Q3'25
History endpoint
COMPANY KPI

Us Average Annual Revenue Per Subscribing Dealer

CarGurus U.S. AARSD under its former methodology: marketplace subscription revenue during the trailing twelve months divided by average subscribing dealers over that period. It is a trailing-year rate observed at period end and was replaced by QARSD in 2020.

usAverageAnnualRevenuePerSubscribingDealer
Frequency
quarterly / annual
Reported history
Q3'16 — Q1'20
History endpoint
COMPANY KPI

Us Legacy Paying Dealers

Number of U.S. paying CarGurus dealers at period end under the methodology used before the 2020 enterprise system upgrade. Unrecast predecessor counts are kept separate from the updated paying-dealer series.

usLegacyPayingDealers
Frequency
quarterly / annual
Reported history
Q3'16 — Q1'20
History endpoint
SEGMENT

Us Marketplace Income From Operations

Income or loss from operations of CarGurus’ former U.S. Marketplace segment category, using the issuer’s segment profit measure. It includes segment-specific costs and depreciation and amortization, with allocations as disclosed in the segment note.

usMarketplaceIncomeFromOperations
Frequency
quarterly / annual
Reported history
Q4'21 — Q3'25
History endpoint
SEGMENT

Us Marketplace Revenue

Revenue of CarGurus’ former U.S. Marketplace reportable segment from marketplace services for U.S. customers, including dealer subscriptions, advertising and financing partnerships. This preserves the historical segment presentation and is separate from later continuing-operations geographic revenue.

usMarketplaceRevenue
Frequency
quarterly / annual
Reported history
Q4'21 — Q3'25
History endpoint