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PUBLIC DATA DEFINITIONS

Dutch Bros KPI & segment coverage

Operating KPI and segment definitions available for Dutch Bros (BROS) through the VizualStocks API.

BROS20 metric seriesCatalog checked 2026-10-28

Active metrics 20

COMPANY KPI

Company Operated New Shop Openings

Count of new company-operated Dutch Bros shops opened reported by Dutch Bros during the period. This is activity over the reporting period rather than a period-end population.

companyOperatedNewShopOpenings
Frequency
quarterly / annual
Reported history
Q3'20 — Q1'26
History endpoint
COMPANY KPI

Company Operated Same Shop Sales Growth

Year-over-year sales growth for the comparable base of company-operated Dutch Bros shops during the period.

companyOperatedSameShopSalesGrowth
Frequency
quarterly / annual
Reported history
Q3'20 — Q1'26
History endpoint
COMPANY KPI

Company Operated Shop Average Unit Volume

Trailing-twelve-month average unit volume for Dutch Bros company-operated shops at period end.

companyOperatedShopAverageUnitVolume
Frequency
quarterly / annual
Reported history
Q3'20 — Q1'26
History endpoint
COMPANY KPI

Company Operated Shop Count

Number of Dutch Bros shops operated by the company at period end.

companyOperatedShopCount
Frequency
quarterly / annual
Reported history
Q3'20 — Q1'26
History endpoint
COMPANY KPI

Company Operated Shop Operating Weeks

Aggregate operating weeks for Dutch Bros company-operated shops during the period.

companyOperatedShopOperatingWeeks
Frequency
quarterly / annual
Reported history
Q4'21 — Q1'26
History endpoint
SEGMENT

Company Operated Shops Revenue

Revenue from Dutch Bros company-operated shops during the period.

companyOperatedShopsRevenue
Frequency
quarterly / annual
Reported history
Q3'20 — Q1'26
History endpoint
SEGMENT

Company Operated Shops Segment Contribution

Non-GAAP segment contribution from Dutch Bros company-operated shops during the period.

companyOperatedShopsSegmentContribution
Frequency
quarterly / annual
Reported history
Q3'20 — Q1'26
History endpoint
COMPANY KPI

Comparable Company Operated Shop Base

Number of company-operated shops included in Dutch Bros' comparable-shop base for the period.

comparableCompanyOperatedShopBase
Frequency
quarterly / annual
Reported history
Q4'20 — Q1'26
History endpoint
COMPANY KPI

Comparable Systemwide Shop Base

Number of company-operated and franchised shops included in Dutch Bros' systemwide comparable-shop base for the period.

comparableSystemwideShopBase
Frequency
quarterly / annual
Reported history
Q4'20 — Q1'26
History endpoint
COMPANY KPI

Franchised And Other Shop Operating Weeks

Aggregate operating weeks for Dutch Bros franchised and other shops during the period.

franchisedAndOtherShopOperatingWeeks
Frequency
quarterly / annual
Reported history
Q4'21 — Q1'26
History endpoint
COMPANY KPI

Franchised New Shop Openings

Count of new franchised Dutch Bros shops opened reported by Dutch Bros during the period. This is activity over the reporting period rather than a period-end population.

franchisedNewShopOpenings
Frequency
quarterly / annual
Reported history
Q3'20 — Q1'26
History endpoint
COMPANY KPI

Franchised Shop Count

Number of Dutch Bros shops operated by franchisees at period end.

franchisedShopCount
Frequency
quarterly / annual
Reported history
Q3'20 — Q1'26
History endpoint
SEGMENT

Franchising And Other Segment Contribution

Non-GAAP segment contribution from Dutch Bros franchising and other activities during the period.

franchisingAndOtherSegmentContribution
Frequency
quarterly / annual
Reported history
Q3'20 — Q1'26
History endpoint
SEGMENT

Franchising Revenue

Revenue earned by Dutch Bros from its franchising activities during the period.

franchisingRevenue
Frequency
quarterly / annual
Reported history
Q3'20 — Q1'26
History endpoint
SEGMENT

Other EBIT

Earnings attributable to reportable business segments not separately disclosed before interest and taxes during the period.

otherEbit
Frequency
quarterly / annual
Reported history
Q3'25 — Q3'25
History endpoint
SEGMENT

Other Revenue

Dutch Bros revenue from sources outside company-operated shop and franchising revenue during the period.

otherRevenue
Frequency
quarterly / annual
Reported history
Q3'20 — Q1'26
History endpoint
COMPANY KPI

Systemwide Average Unit Volume

Trailing-twelve-month average unit volume across Dutch Bros company-operated and franchised shops at period end.

systemwideAverageUnitVolume
Frequency
quarterly / annual
Reported history
Q3'20 — Q1'26
History endpoint
COMPANY KPI

Systemwide Sales

Sales generated across all company-operated and franchised Dutch Bros shops during the period; franchised-shop sales are not Dutch Bros revenue.

systemwideSales
Frequency
quarterly / annual
Reported history
Q3'20 — Q1'26
History endpoint
COMPANY KPI

Systemwide Same Shop Sales Growth

Year-over-year sales growth for the comparable base of company-operated and franchised Dutch Bros shops during the period.

systemwideSameShopSalesGrowth
Frequency
quarterly / annual
Reported history
Q3'20 — Q1'26
History endpoint
COMPANY KPI

Total Shop Count

Total number of company-operated and franchised Dutch Bros shops at period end.

totalShopCount
Frequency
quarterly / annual
Reported history
Q3'20 — Q1'26
History endpoint