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PUBLIC DATA DEFINITIONS

Asana KPI & segment coverage

Operating KPI and segment definitions available for Asana (ASAN) through the VizualStocks API.

ASAN10 metric seriesCatalog checked 2026-10-28

Active metrics 9

COMPANY KPI

Customers Spending At Least 100000 Annually

Number of customers with annualized spending of at least $100,000 at period end.

customersSpendingAtLeast100000Annually
Frequency
quarterly / annual
Reported history
Q2'21 — Q2'26
History endpoint
COMPANY KPI

Customers Spending At Least 5000 Annually

Number of customers with annualized spending of at least $5,000 at period end.

customersSpendingAtLeast5000Annually
Frequency
quarterly / annual
Reported history
Q3'19 — Q2'26
History endpoint
COMPANY KPI

Dollar Based Net Retention Rate For Customers Spending At Least 100000

Revenue retained from the same Asana customers that spend at least $100,000 annually, including expansion and net of downgrades or churn but excluding newly acquired customers. Asana reports the simple average of the four most recent quarterly year-over-year retention calculations.

dollarBasedNetRetentionRateForCustomersSpendingAtLeast100000
Frequency
quarterly / annual
Reported history
Q3'21 — Q2'26
History endpoint
COMPANY KPI

Dollar Based Net Retention Rate For Customers Spending At Least 5000

Revenue retained from the same Asana Core customers, defined as customers spending at least $5,000 annually, including expansion and net of downgrades or churn but excluding new customers. Asana reports the simple average of the four most recent quarterly year-over-year retention calculations.

dollarBasedNetRetentionRateForCustomersSpendingAtLeast5000
Frequency
quarterly / annual
Reported history
Q1'19 — Q2'26
History endpoint
SEGMENT

International Income Before Taxes

Annual income or loss before income taxes attributed to foreign jurisdictions.

internationalIncomeBeforeTaxes
Frequency
annual
Reported history
2019 — 2025
History endpoint
SEGMENT

International Revenue

Revenue attributed to customers outside the United States during the period.

internationalRevenue
Frequency
quarterly / annual
Reported history
Q1'19 — Q2'26
History endpoint
COMPANY KPI

Total Dollar Based Net Retention Rate

Revenue retained across the same Asana customer cohort from one year to the next, including upsells and net of contraction or attrition while excluding revenue from newly acquired customers. The reported rate is the simple average of the four most recent quarterly year-over-year calculations.

totalDollarBasedNetRetentionRate
Frequency
quarterly / annual
Reported history
Q1'19 — Q2'26
History endpoint
SEGMENT

United States Income Before Taxes

Annual income or loss before income taxes attributed to the United States.

unitedStatesIncomeBeforeTaxes
Frequency
annual
Reported history
2019 — 2025
History endpoint
SEGMENT

United States Revenue

Revenue attributed to customers in the United States during the period.

unitedStatesRevenue
Frequency
quarterly / annual
Reported history
Q1'19 — Q2'26
History endpoint

Discontinued historical metrics 1

COMPANY KPI

Paying Customers

Number of paying customers at period end.

payingCustomers
Frequency
quarterly / annual
Reported history
Q3'19 — Q4'25
History endpoint