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PUBLIC DATA DEFINITIONS

Applovin KPI & segment coverage

Operating KPI and segment definitions available for Applovin (APP) through the VizualStocks API.

APP12 metric seriesCatalog checked 2026-10-28
Metric catalog API reference Open in the interactive demo

Active metrics 6

SEGMENT

Advertising Adjusted EBITDA

Adjusted EBITDA from AppLovin's continuing Advertising business, whose Axon platform uses machine learning to match advertiser demand with publisher inventory across mobile apps and connected television. The measure is revenue less direct advertising costs and allocated operating expenses, excluding depreciation, amortization and other items in AppLovin's reconciliation.

advertisingAdjustedEbitda
Frequency
quarterly / annual
Reported history
Q1'21 — Q2'26
History endpoint
SEGMENT

Advertising Revenue

Revenue from advertisers using AppLovin's Axon Ads Manager and related software to buy performance-based advertising, with the platform matching their demand to publisher inventory. It is AppLovin's continuing business after the June 2025 sale of its Apps portfolio.

advertisingRevenue
Frequency
quarterly / annual
Reported history
Q1'20 — Q2'26
History endpoint
COMPANY KPI

Installation Volume Growth Rate

Year-over-year growth in advertising-driven installation volume, expressed as a percentage.

installationVolumeGrowthRate
Frequency
quarterly / annual
Reported history
Q1'21 — Q2'26
History endpoint
COMPANY KPI

Net Revenue Per Installation Growth Rate

Year-over-year growth in net advertising revenue per installation, expressed as a percentage.

netRevenuePerInstallationGrowthRate
Frequency
quarterly / annual
Reported history
Q1'21 — Q2'26
History endpoint
SEGMENT

Rest Of World Revenue

Revenue generated outside the United States during the period.

restOfWorldRevenue
Frequency
quarterly / annual
Reported history
Q1'20 — Q2'26
History endpoint
SEGMENT

United States Revenue

Revenue generated in the United States during the period.

unitedStatesRevenue
Frequency
quarterly / annual
Reported history
Q1'20 — Q2'26
History endpoint

Discontinued historical metrics 6

SEGMENT

Apps Adjusted EBITDA

Adjusted EBITDA from AppLovin's former portfolio of owned mobile apps before that business was sold in June 2025. It reflects app revenue less user-acquisition, payment-processing and other app operating costs, excluding depreciation, amortization and other reconciling items.

appsAdjustedEbitda
Frequency
quarterly / annual
Reported history
Q1'21 — Q1'25
History endpoint
SEGMENT

Apps Revenue

Revenue from AppLovin's former owned-apps reportable segment before the business was sold.

appsRevenue
Frequency
quarterly / annual
Reported history
Q1'20 — Q2'25
History endpoint
COMPANY KPI

Average Revenue Per Monthly Active Payer

Average quarterly Apps-business revenue attributable to each monthly active payer.

averageRevenuePerMonthlyActivePayer
Frequency
quarterly / annual
Reported history
Q1'20 — Q1'25
History endpoint
SEGMENT

In App Advertising Revenue

Advertising revenue generated within AppLovin's former portfolio of owned apps.

inAppAdvertisingRevenue
Frequency
quarterly / annual
Reported history
Q1'20 — Q1'25
History endpoint
SEGMENT

In App Purchases Revenue

Revenue from in-app purchases within AppLovin's former portfolio of owned apps.

inAppPurchasesRevenue
Frequency
quarterly / annual
Reported history
Q1'20 — Q1'25
History endpoint
COMPANY KPI

Monthly Active Payers

Average number of monthly active users of AppLovin-owned apps who made an in-app purchase during the quarter.

monthlyActivePayers
Frequency
quarterly / annual
Reported history
Q1'20 — Q1'25
History endpoint