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PUBLIC DATA DEFINITIONS

Affirm Holdings KPI & segment coverage

Operating KPI and segment definitions available for Affirm Holdings (AFRM) through the VizualStocks API.

AFRM14 metric seriesCatalog checked 2026-10-28

Active metrics 14

COMPANY KPI

Active Consumers

Consumers who completed at least one transaction on Affirm during the 12 months before the measurement date. It is a trailing network-size measure, not the number of users who transacted in the reported quarter alone.

activeConsumers
Frequency
quarterly / annual
Reported history
Q3'19 — Q2'26
History endpoint
COMPANY KPI

Active Merchants

Merchants that completed at least one transaction on Affirm during the 12 months before the measurement date. It measures the reach of Affirm's merchant network rather than the number signed or technically integrated.

activeMerchants
Frequency
quarterly / annual
Reported history
Q3'19 — Q2'26
History endpoint
COMPANY KPI

Average Order Value

Affirm gross merchandise volume, net of refunds, divided by the number of transactions during the period. It shows the average purchase amount financed or paid through Affirm, not the average loan balance or revenue per transaction.

averageOrderValue
Frequency
quarterly / annual
Reported history
Q3'19 — Q2'26
History endpoint
SEGMENT

Canada Revenue

Revenue generated in Canada during the period.

canadaRevenue
Frequency
quarterly / annual
Reported history
Q3'19 — Q2'25
History endpoint
SEGMENT

Gain On Sales Of Loans

Net gain Affirm recognizes when it sells loans to third-party investors for more than their carrying value, including the release of related discounts and servicing assets or liabilities. It reflects loan-distribution economics, not interest collected from loans Affirm continues to hold.

gainOnSalesOfLoans
Frequency
quarterly / annual
Reported history
Q3'19 — Q2'26
History endpoint
COMPANY KPI

Gross Merchandise Volume

Total dollar value of transactions completed on the Affirm platform during the period, net of refunds. GMV measures payment and financing activity through the network and is not revenue earned by Affirm.

grossMerchandiseVolume
Frequency
quarterly / annual
Reported history
Q3'19 — Q2'26
History endpoint
SEGMENT

Interest Income

Interest income earned from Affirm's loan portfolio during the period.

interestIncome
Frequency
quarterly / annual
Reported history
Q3'19 — Q2'26
History endpoint
SEGMENT

Merchant Network Revenue

Fees paid by merchant partners for transactions completed through Affirm, generally based on the gross merchandise volume processed and the financing terms offered to consumers. Affirm recognizes the fee when the merchant confirms the transaction; certain loan-origination losses reduce this revenue.

merchantNetworkRevenue
Frequency
quarterly / annual
Reported history
Q3'19 — Q2'26
History endpoint
SEGMENT

Other Geographic Revenue

Revenue generated outside the United States and Canada during the period.

otherGeographicRevenue
Frequency
quarterly / annual
Reported history
Q3'19 — Q2'25
History endpoint
SEGMENT

Servicing Income

Fees Affirm earns for collecting payments, administering accounts and otherwise servicing loans owned by third-party investors. It is distinct from interest income because Affirm does not retain those serviced loans on its own balance sheet.

servicingIncome
Frequency
quarterly / annual
Reported history
Q3'19 — Q2'26
History endpoint
COMPANY KPI

Total Transactions

Number of unique transactions completed on the Affirm platform during the period, including merchant-checkout and direct-to-consumer products such as Affirm Card. It counts purchases, not consumers or individual installment payments.

totalTransactions
Frequency
quarterly / annual
Reported history
Q3'19 — Q2'26
History endpoint
COMPANY KPI

Transactions Per Active Consumer

Average number of Affirm transactions completed by an active consumer during the 12 months before the measurement date. It measures repeat usage over a trailing year rather than transactions per consumer in the current quarter.

transactionsPerActiveConsumer
Frequency
quarterly / annual
Reported history
Q3'19 — Q2'26
History endpoint
SEGMENT

United States Revenue

Revenue generated in the United States during the period.

unitedStatesRevenue
Frequency
quarterly / annual
Reported history
Q3'19 — Q2'25
History endpoint
SEGMENT

Virtual Card Revenue

Revenue Affirm Holdings reports for Affirm's virtual card offering in its revenue source breakdown during the period, measured in U.S. dollars.

virtualCardRevenue
Frequency
quarterly / annual
Reported history
Q3'19 — Q2'26
History endpoint