Rotate to portrait

Vizual Stocks works best vertically on mobile.

VizualStocks API
PUBLIC DATA DEFINITIONS

Apple KPI & segment coverage

Operating KPI and segment definitions available for Apple (AAPL) through the VizualStocks API.

AAPL18 metric seriesCatalog checked 2026-10-28

Active metrics 18

SEGMENT

Americas Operating Income

Operating income from Apple's North and South America segment: third-party net sales less related cost of sales and operating expenses directly attributable to the segment.

americasOperatingIncome
Frequency
quarterly / annual
Reported history
Q4'11 — Q2'26
Unit
USD
History endpoint
SEGMENT

Americas Revenue

Apple net sales to customers in North and South America and through Apple retail stores in those regions.

americasRevenue
Frequency
quarterly / annual
Reported history
Q4'11 — Q2'26
Unit
USD
History endpoint
SEGMENT

Europe Operating Income

Operating income from Apple's Europe segment, which includes Europe, India, the Middle East and Africa. It equals third-party net sales less related cost of sales and directly attributable operating expenses.

europeOperatingIncome
Frequency
quarterly / annual
Reported history
Q4'11 — Q2'26
Unit
USD
History endpoint
SEGMENT

Europe Revenue

Apple net sales to customers in Europe, India, the Middle East and Africa and through Apple retail stores in those regions.

europeRevenue
Frequency
quarterly / annual
Reported history
Q4'11 — Q2'26
Unit
USD
History endpoint
SEGMENT

Greater China Operating Income

Operating income from Apple's Greater China segment, covering China mainland, Hong Kong and Taiwan. It equals third-party net sales less related cost of sales and directly attributable operating expenses.

greaterChinaOperatingIncome
Frequency
quarterly / annual
Reported history
Q4'11 — Q2'26
Unit
USD
History endpoint
SEGMENT

Greater China Revenue

Apple net sales to customers in China mainland, Hong Kong and Taiwan and through Apple retail stores in those markets.

greaterChinaRevenue
Frequency
quarterly / annual
Reported history
Q4'11 — Q2'26
Unit
USD
History endpoint
SEGMENT

iPad Revenue

Net sales from Apple's iPad tablet product category, reported separately from Services revenue.

ipadRevenue
Frequency
quarterly / annual
Reported history
Q4'11 — Q2'26
Unit
USD
History endpoint
SEGMENT

iPhone Revenue

Net sales from Apple's iPhone smartphone product category, reported separately from Services revenue.

iphoneRevenue
Frequency
quarterly / annual
Reported history
Q4'11 — Q2'26
Unit
USD
History endpoint
SEGMENT

Japan Operating Income

Operating income from Apple's Japan segment: third-party net sales less related cost of sales and operating expenses directly attributable to the segment.

japanOperatingIncome
Frequency
quarterly / annual
Reported history
Q4'11 — Q2'26
Unit
USD
History endpoint
SEGMENT

Japan Revenue

Apple net sales to customers in Japan and through Apple retail stores located there.

japanRevenue
Frequency
quarterly / annual
Reported history
Q4'11 — Q2'26
Unit
USD
History endpoint
SEGMENT

Mac Revenue

Net sales from Apple's Mac personal-computer product category, including its laptop and desktop lines and reported separately from Services revenue.

macRevenue
Frequency
quarterly / annual
Reported history
Q4'11 — Q2'26
Unit
USD
History endpoint
SEGMENT

Products Gross Profit

Apple product net sales less the cost of those product sales, before operating expenses.

productsGrossProfit
Frequency
quarterly / annual
Reported history
Q3'18 — Q2'26
Unit
USD
History endpoint
SEGMENT

Products Revenue

Net sales from Apple's hardware categories: iPhone, Mac, iPad, and Wearables, Home and Accessories. Services revenue is reported separately.

productsRevenue
Frequency
quarterly / annual
Reported history
Q4'11 — Q2'26
Unit
USD
History endpoint
SEGMENT

Rest of Asia Pacific Operating Income

Operating income from Apple's Rest of Asia Pacific segment, covering Australia, New Zealand and Asian countries outside its other segments. It equals third-party net sales less related cost of sales and directly attributable operating expenses.

restOfAsiaPacificOperatingIncome
Frequency
quarterly / annual
Reported history
Q4'11 — Q2'26
Unit
USD
History endpoint
SEGMENT

Rest of Asia Pacific Revenue

Apple net sales to customers in Australia, New Zealand and Asian countries outside its other geographic segments, plus sales through Apple retail stores in those markets.

restOfAsiaPacificRevenue
Frequency
quarterly / annual
Reported history
Q4'11 — Q2'26
Unit
USD
History endpoint
SEGMENT

Services Gross Profit

Apple Services net sales less the cost of providing those services, before operating expenses. Services include advertising, AppleCare, cloud, digital content and payment offerings.

servicesGrossProfit
Frequency
quarterly / annual
Reported history
Q4'17 — Q2'26
Unit
USD
History endpoint
SEGMENT

Services Revenue

Net sales from Apple's advertising, AppleCare, cloud, digital content and payment services. It also includes amortization of deferred service value bundled with certain products.

servicesRevenue
Frequency
quarterly / annual
Reported history
Q4'11 — Q2'26
Unit
USD
History endpoint
SEGMENT

Wearables, Home, and Accessories Revenue

Net sales from Apple Watch, AirPods and Beats, Vision Pro, Apple TV and HomePod, plus Apple-branded and third-party accessories.

wearablesHomeAndAccessoriesRevenue
Frequency
quarterly / annual
Reported history
Q4'11 — Q2'26
Unit
USD
History endpoint